High Altitude Society column: Snow Sugar steals the show with Avon fashion show
BEAVER CREEK — On Feb. 4 at The Westin Riverfront Resort & Spa at Beaver Creek, the red carpet was rolled out for a fashion show runway with Snow Sugar, an all-women’s snow apparel line by designer Sonya Powell. Powell and her family are what makes this story come to life.
“After years in Los Angeles, we looked at each other and decided ‘let’s get out of here,’” Powell’s husband, Jason, said. “We took our daughters on a 13-month trip around the world. We went to 27 countries on 38 airplanes and skied all over the world.”
Upon returning from their adventure, the family settled in their Big Bear mountain home.
The Powell family also spent five weeks in Brazil and went to the World Cup. To say the family is worldly is putting it mildly. Back at the home front it is all about designing clothing that is functional, feminine and fashionable. Powell was determined to make women’s ski gear fun for the active chic lifestyle … mission accomplished.
A special treat was meeting longtime Vail local Lindsey Bradshaw who walked the runway in a stunning Snow Sugar “Rocky Road” black suit with the OSBE helmet and integrated goggles. OSBE helmets come to the U.S. from a company in Italy that wanted to put a modern spin on snow sports gear.
Special thanks went out to the award-winning Westin Riverfront Resort & Spa for hosting the event.
Snow Sugar is sold exclusively online at http://www.snowsugarshop.com and at select shops in Colorado, New York and California. Snow Sugar will host a Valentine’s Day Trunk Show and Apres Cocktail Party on Friday from 4 to 7 p.m. at the Bloom Spa in the Sebastian Hotel in Vail located at 16 Vail Road. The event is open to the public for shopping, cocktails and Valentine’s treats.
Betty Ann Woodland is a longtime local who covers social events including fundraisers for nonprofits, galas and soirees of all kinds. She can be reached at firstname.lastname@example.org.
The acquisition extends a strategy of buying ski areas near big cities, with the hopes that local skiers will buy Epic Passes and visit the company’s owned and partner resorts across the country and world.