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High Gear Cyclery in Avon offers products off the podiums

Kim Fuller
Special to the Daily
Matt Sordill works on a bike at High Gear Cyclery in Avon. Owner Paul Previtali opened the business in August.
Anthony Thornton | athornton@vaildaily.com |

AVON — Paul Previtali has been working in bike shops since he was 15 years old. After growing up in upstate New York, he said it was his passion for cycling that brought him to the Vail Valley in 2008.

After seven years of working as a local bike mechanic, Previtali opened High Gear Cyclery in Avon in August.

“We are more high-end service focused,” Previtali said, “and I carry all of the trending products that you’re not going to see everywhere else. A lot of the bikes, helmet accessories and apparel here are not in other shops in the valley.”

It’s the trending, podium-worthy items that Previtali has chosen to carry, so he said the shop is a place to check out the new, select brand items you see on bike forums and gear reviews. He explained how the shop focuses on carrying some of the most progressive brands in the industry, featuring carbon fiber, titanium and steel frames.

“We carry stuff that’s popular in the industry, so you can go online and see a product release and then come in, and I have it to show you, and you can put your hands on it,” he said.

Alan Christie, co-founder of About Twenty2Cycles out of the Vail Valley, said he likes that High Gear Cyclery is not representing all the “main line brands.”

“I love it, and I think it’s a breath of fresh air,” Christie said of the shop. “It’s bringing in a mid-priced alternative of high quality brands to the valley.”

The gear, paired with Previtali’s enthusiasm and knowledge, Christie said, is why he now will call High Gear Cyclery his neighborhood bike shop.

“I have known Paul for four or five years now,” he said. “He’s one of the few people in the valley that I will let work on my bike.”

Streamlined design

The shop prides itself in high-end service, Previtali said, but there is not much grease on the brand-new wood floors yet.

“Being that I was the head mechanic and then service manager for a shop up here for a long time, we are very service-focused here,” said Previtali, who works alongside bike mechanic Matt Sordill.

The bike shop is for bike lovers, no doubt, and there will soon be a TV in the space so both customers and mechanics can keep up with every televised tour. It’s an inviting space, which is not always the case with machine-inspired retail operations.

“The build-out created something that’s a little bit warmer, with more wood; something that is inviting and less Spartan,” he said. “There’s a place for people to hang out while they’re getting their bike fixed, instead of just milling around the sidewalk.”

For those who do want to peruse some products, the shop carries Volagi and NeilPryde road bikes, and Rocky Mountain and Niner mountain bikes. While the mountain-bike brands are more commonly known by consumers, Previtali said the road-bike brands are becoming more prevalent in the area and trending in the industry.

The shop carries Kitspow and Louis Garnout apparel lines and currently has some fall season layers available.

Previtali said he has been in the industry for so long by choice, not by necessity.

“We’re passionate cyclists ourselves,” he said, “and there’s nothing we’d rather do than bike, for the most part. We like working on bikes almost as much as we like riding them.”

High Gear Cyclery is located at 82 E. Beaver Creek Blvd, Unit 103, in Avon. For more information, visit http://www.highgearavon.com or call 970-470-4126.

Kim Fuller is a freelance writer for the Vail Daily. Email comments about this story to mwong@vaildaily.com.


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