How can we help fellow Vail Valley residents, businesses |

How can we help fellow Vail Valley residents, businesses

Typically when I open an e-mail from a reader of this Vail Daily column I find myself enjoying gratitude and/or appreciation from someone who felt my message that week was what that individual needed to hear or read on that day.

Last week was a little different. And as much as I appreciate the positive e-mails, I am also grateful for those who took the time to call me out on the subject or intent of my column.

You see, last week I wrote about music and motivation. However, I wrote the column from my own perspective and shared how I appreciate satellite radio and my iPod, as they meet my strange and diverse listening needs. What I neglected to do was mention the impact that the local radio stations have on our community each and every day. These guys and gals work hard to make sure they deliver a terrific product and I apologize for omitting them from my column last week.

So, after reflecting on the e-mail and considering my motivation and intent when writing the column, I realized that because I travel so much, some of what I get to appreciate and experience on a global scale and daily basis meets my needs as a road warrior. However, as a member of a community I have to take ownership, accountability, and responsibility for making certain I remember and support businesses, too.

I applaud the people who e-mailed me last week and for calling me out, and I thank them for the wake-up call. We have tremendous local businesses, associations, organizations, community gatherings, and yes, even fantastic radio stations that are so supportive of the local economy.

I know there are others like me who, unfortunately, have to travel out of our beautiful state each week, and we find ourselves adjusting and adapting as best we can when we reach our destination. But what we have to work on and remember is that Colorado is where we live, and we do have businesses that rely on our local support when we return.

My family will hassle me whenever I am traveling too much and say something like, “You visit here – we live here.” Ouch! But there is always a little truth in humor right?

I do live here – so do you – and we have extraordinary local business owners and professionals who operate here to make sure that we have access to products and services that enrich our lives.

I will try to be more aware of my local responsibilities and appreciate being held accountable for doing so. How about you? What do you do and what will you do to show your support?

Keep the e-mails comings and tell me all about your favorite local business at and let’s make it a better than good week.

Michael Norton is a strategic consultant, business and personal coach and motivational speaker, and CEO of He writes a weekly motivational column for the Vail Daily.

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