How did Vail’s summer events affect your business? |

How did Vail’s summer events affect your business?

Craig CohnVail, CO, Colorado

Many of us are working through a challenging 2009. We have all had to look for new and better ways to help our businesses navigate through these difficult times. And Vail has always had to meet the challenges of seasonality. In my opinion , this is not the future of Vail business. As recently as last week there was an article in this paper describing summer business as “up” from last year. The article went on to describe this summer a busier than years past with “crowd-drawing events”. Vail boasts a great range of summer events, from music and dance at the Ford Amphitheater to sporting events such as the Teva Mountain Games. Not every event is beneficial to every business, but the variety of events helps the entire spectrum of businesses at some time or another. The seasonality of Vail is also being offset by great early and late ski season events. Spring back to Vail, SnowDAZE, Taste of Vail and the Vail Film Festival are key events to help kick off the ski season a little sooner and extend the spring ski season a little later. These are all integral parts of our long term viability as a resort town. The Vail Chamber & Business Association has become increasingly more involved in event planning and organization. This summer the Vail Chamber hosted The BBQ Bonanza, Sweet on Vail, and The South of the Border Fiesta, with more events planned for winter. The feedback from much of the community about these events has been very positive, but we are at a crossroads when it comes to the types of events the town needs. As the Vail Chamber continues to evolve we would like to hear from our members and members of the community about how you would like the organization to focus its efforts. Are you looking for more events? Fewer events? Different events? Different event locations? Do you have an idea of a great event that you think we should try? These events do not get produced without a tremendous effort. Without significant donations from sponsors, the town of Vail and an army of volunteers, these events would never happen. Many believe these events are a vital component to the financial health of Vail. Please let us know what you would like to see in the future. Please contact us at or 970-477-0075.The Vail Chamber & Business Association is anxious to serve the community to the fullest, please let us know how we are doing and what we can do for you. Craig Cohn is the Director of Sales and Marketing for Solaris. He is also a Board Member of the Vail Chamber & Business Association.

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