Howard new marketing director at Breck
Brett Howard becomes new marketing director at the Breckenridge Ski ResortBreckenridge Ski Resort announced that Brett Howard is the new marketing director. Howard will oversee the resorts national marketing strategy and business development including national advertising campaigns, sales, online branding and advertising efforts and the resorts nationally recognized events. As the resorts senior marketing manager, Howard already is familiar with Breckenridge.Brett has performed exceptionally well in his role as senior marketing manager for the past four years, said Lucy Kay, chief operating officer for Breckenridge Ski Resort. Brett had been a huge part of our success over the last four years and has what we need to keep moving the business forward.Starting in the industry at the age of 14, Howard brings extensive industry knowledge to his new job. In addition to marketing, Howards industry background includes retail, purchasing and merchandising experience at Specialty Sports Ventures. As a senior marketing manager for Breckenridge Ski Resort for the past four years, Howard has been responsible for the national advertising campaign, serving as a community liaison and working to develop new initiatives and programs. In addition, he has built an online presence for Breckenridge Ski Resort. He also led the rebranding of the Breckenridges Ski & Ride School.