Humvee banned at Sundance
December 25, 2003
PARK CITY, Utah – The Park City Council had ruled that a General Motors Humvee cannot be prominently displayed at a local shopping complex during the Sundance Film Festival.
Is P.C. getting P.C., rejecting gas-guzzling conspicuous consumption?
Nah, it’s more complicated than that. A GM competitor, Volkswagen, co-sponsors the film festival, and the city believes that displaying the Humvee would amount to ambush marketing, and hence harmful to the city’s interests.
Owners of the plaza had been promised what they described as a “significant amount of money” to display the Humvee, reports The Park Record. They charged that the Sundance Institute, which puts on the festival, has too much influence over the city.
“We believe it is inappropriate for the city to limit corporate sponsorship of activities on private property during the festival to a select list determined by Sundance,” they said in a letter.
The city’s response was summarized by Councilman Fred Jones, who said the city must regulate such advertising or else there would be more in the future. “This is not about one Hummer in one plaza,” he said. “We just have to be extremely careful about commercialism.”
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Aboriginals vow to be more than poster people
WHISTLER, B.C. – Hundreds of aboriginal leaders gathered in Whistler recently to brainstorm about how they can take advantage of the 2010 Olympics as they try to improve their lot.
The Olympics are part of a broader effort by aboriginals, who in Canada are called the First Nations, to improve quality of life, reports Pique newsmagazine.
“For too long we have been the poster people for Canada’s tourism ads,” said Roberta Jamieson, chief of the Six Nations of the Grand River in Ontario. “It is now time that we move firmly in the driver’s seat of controlling our own cultural properties, the use of them, the marketing of them, shaping tourism for what will work and be respected without our own communities.”
One goal of the aboriginals for the 2010 Games will be to give a more realistic view of aboriginal people in Canada. “We see far too much of our reality, which are tragic social circumstances,” said Jamieson. “But we also have other realities, which are about the richness of our culture, our athletes, our orators, and our elders, and I hope that 2010 and everyday in this country will provide an opportunity for people to witness that firsthand.”