Jeweler Todd Reed visits The Squash Blossom in Vail Wednesday
Vail, CO Colorado
VAIL, Colorado – Forget the four C’s of diamonds, the newest trend is raw, uncut, unpolished diamonds in natural perfect geometry. Jeweler Todd Reed is the pioneer behind what he calls the “raw elegance” movement. Using what the diamond industry deemed as worthless, Reed transforms these stones into precious art for both men and women using raw diamond cubes and other natural diamond shapes.
“I have always felt that if I stay true to my vision, keep the relationships real, and keep the art exciting then the sales will come,” Reed said. “I will keep making the designs that work for me and fortunately, they are good for our customer too. A trend or fashion does not alter my vision or design aesthetic.”
Reed will visit The Squash Blossom in Vail Wednesday for the first Todd Reed Trunk Show from 2 to 6 p.m.
Reed is a self-taught goldsmith and metalsmith, and enjoys the hard work that goes into each piece. He says that beauty and nature are endless inspiration. All of Reed’s pieces are hand fabricated in his Colorado studio. The gold used in his work is recycled and all of the diamonds are purchased through reputable sources, including many eco-friendly locations.
“The most fascinating part for me about Todd’s jewelry is the rainbow color spectrum that you see in natural diamonds,” said Amy Logan, store manager. “I love how the organic nature of Todd’s designs work so beautifully to enhance the natural colors and shapes of these diamonds. Though diamond jewelry, the subtle colors provide an understated elegance that makes any piece easy to wear every day.”
Reed also makes jewelry for me, something that Logan said is “hard to find.”
“Men these days are looking for more than just a plain gold band,” she said. “They want interesting – but not flashy – wearable and durable. Todd’s bands provide all of that.”
For more information about the show, call 970-476-3129.
Support Local Journalism
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User