Judy Muller and Deanna Lee talk about immediate media
Between the expansion of new technology and the decline of the iconic, print-edition newspaper, its hard to tell if the new mantra of the media world is Giddy-up, Wait until the dust settles or Whoa, back!From blogs to podcasts and YouTube to Flikr, technology is changing the way citizens obtain and present information.Nationally and internationally, newspaper readership is plummeting as readers seek their news via the Internet.Major television networks are fighting a similar form of viewership erosion and respond by dumbing down the news. Meanwhile, ordinary citizens are left to wrestle with their own dilemma: how to ferret out fair, accurate and reliable sources of information.Emmy-award-winning journalists Judy Muller and Deanna Lee have decades of media experience between them and offer up a trustworthy perspective. While todays Wild West news landscape may be daunting to news consumers, it is terrifying for traditional news producers. But it doesnt have to be that way, said Lee, who has won eight Emmy Awards for reporting and producing during her 20-year career.Fear of the unknown absolutely exists in this Wild West, though not for those who are most familiar with the field.Muller, best known for her work covering the Rodney King trial and L.A. riots, the O.J. Simpson trials and the L.A. earthquake, breaks it down even further.All my fears and they were legion about the future of journalism have been mitigated by my experience as a teacher of the next generation of reporters. They are adept at telling stories in intriguing new ways that include interaction with the audience, Web tools that take a story beyond the linear mindset my generation grew up with, said Muller, who teaches at the Annenberg School for Communication at the University of Southern California. The result: better storytelling that engages the audience. The future Judy Mullers of the media world arent the only ones with an opportunity to shape the future of medias Wild West. Think of it as a call to action to citizen journalists. Lee asserts that now is the time to get involved. How many people get a chance midcareer and midlife to head for the frontier, to remake themselves and grab the reins of a whole new medium, or even better, media? Linda Hill, president and owner of Edwards-based Hill & Co. Integrated Marketing and Advertising, chose to underwrite this event because it highlights some of the media-based challenges incorporated with meeting the advertising and marketing needs for her clients as well as supports a program featuring two leading media women. This energetic, technological age forces all of us to think creatively, Hill said. It is the most exciting time to be in advertising with the ever-changing landscape of media.The most serious question facing the future of journalism is, in fact, with the audience, Muller said. How do we educate news consumers to be media literate and to critically evaluate the credibility of their news sources?The program will take place at Red Sky Ranch in Wolcott on Monday from 5:30-7:15 p.m. Cost of admission is $20 for Vail Symposium contributors and $25 for all others and includes complimentary hors doeurves. A cash bar also will be available. Reservations are required. For reservations or more information, visit http://www.vailsymposium.org or call 476-0954.