Kay is new boss at Breckenridge | VailDaily.com
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Kay is new boss at Breckenridge

BROOMFIELD ” Lucy Kay, most recently vice president of marketing for Breckenridge and Keystone Resorts, will take the reins as chief operating officer of Breckenridge Ski Resort. Kay’s appointment is effective immediately.

Kay has been Breckenridge’s vice president of marketing since 1991 and for Keystone also since 2003.

“Lucy has played a major role in the success of Breckenridge and Keystone, establishing both resorts as industry leaders in resort rankings, visitation, profitability and reputation,” said Rob Katz, chief executive officer of Vail Resorts.



Before working at Breckenridge, Kay was director of marketing for Copper Mountain Resort for four years. She began her career as director of personnel for Copper and then moved into public relations and finally, marketing.

Kay received her bachelor’s of economics from the University of Pittsburgh in 1979, a master’s of international management from the American Graduate School of International Management in Arizona in 1982, and her master’s of business from the University of Denver in 1995.


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