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Keep hanging in there, Vail businesses

Steve RosenthalVail, CO, Colorado

Despite the doom and gloom of a weak economy, thank goodness people are still coming to Vail. Vacationers, whether they are here for a day or a week, all have a strict budget these days, especially on discretionary spending. This determines how much they are willing to spend on where they stay, where they eat and where they shop. Business owners are all competing for that spendable dollar of those visitors.Its not just Americans who are affected by the economy as this is a world-wide recession. Currency exchange rates are not helping to lure foreign travelers, either. Since many vacations are booked early, we could see a larger decline in international visitors in the future. For example, the Australian dollar has lost almost 30 percent of its value against the U.S. dollar this past year. The Epic Pass showed great foresight by Vail Resorts. The timing for it could not have been more perfect during the weak economic conditions. It has helped to bring more skiers to Vail during difficult times, and created a synergy throughout the village that we might not have had. During these times, its more important than ever that we all concentrate on customer service. We cannot afford to lose even one visitor who is contemplating another ski vacation. We have noticed, more now than in the past, a camaraderie among business owners. We are working together to see what ideas are working and which ones arent. In the final analysis, it is the responsibility of each business owner to make sure that our guests have a good experience when they are in Vail. If you have any questions or would like to contact me or any of the board members. We can be reached at the Vail Chamber & Business Association, 970-477-0075 or on line at http://www.vailchamber.org.Steve Rosenthal is the owner of Colorado Footwear and a member of the Vail Chamber & Business Association Board of Directors.


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