Kids Adventure Games lands big sponsor |

Kids Adventure Games lands big sponsor

Daily staff report

VAIL — Toyota has joined the Kids Adventure Games as the presenting sponsor.

Kids Adventure Games, an adventure race for children ages 6 – 14, begins the 2016 season with Toyota at the helm. The automaker will have a presence at each of this year’s eight races, all taking place at ski resorts across the nation. The series kicked off Memorial Day weekend and concludes Labor Day weekend, and will make stops at Copper Mountain and Vail.

The Kids Adventure Games originated in Vail, Colorado in 2010, and has grown into a national series with support from corporate sponsors including Horizon Organic, Clif Kid and GoPro. This year’s games feature teams of two, navigating the adventure course, which includes biking, trekking, rope swings, mud pits, cargo nets, a giant Slip ‘N Slide, zip lines, and other exciting obstacles.

“Toyota shares Kids Adventure Games vision to elevate the power of play and encourage children to develop life skills in an adrenaline-packed way,” said Tyler McBride, Engagement Marketing Manager, Toyota Motor Sales, U.S.A., Inc. “We believe in supporting programs that encourage people of all ages to get outside and explore new environments as part of life’s journey into the unknown.”

As presenting sponsor, participants and their families will enjoy a variety of Toyota-exclusive experiences, including a special race-day “Toyota Terrain” area, a relaxation area and cheer section designed for parents, helmet decorations, free photos of competitors going over a designated obstacle, ride and drives featuring the Toyota Sienna and Highlander, custom cooler giveaways for Toyota owners and more.

The games come to Copper Mountain July 1 and 2, and arrive in Vail Aug. 10 — 14.

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