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La Mision joins Colorado Mountain News Media family

Steve Pope

It gives me great pleasure to announce that La Mision is joining the Colorado Mountain News Media (CMNM) family of publications effective today. This new relationship is an important step bringing strength and improved growth potential to La Mision and also helping Colorado Mountain News media further their mission of “bringing communities together.”

I am even more pleased to announce that Luis Polar, founder and Editor of La Mision is joining CMNM as Editor of La Mision. A group of concerned citizens fathered the idea of a Spanish publication and shortly thereafter Luis joined the organization, and the vision became a reality. We are very lucky to have Luis bring his knowledge and skills to our company.

Luis is looking forward to this new relationship with Colorado Mountain News Media. Luis Polar stated “I believe this is going to become a new chapter in the well being of our diverse community.” Luis also wants to thank all the amazing contributions from a large number of volunteers who supplied time and effort to have La Mision become such a cherished product. “It’s certainly a new adventure” said Polar.

La Mision has been published by the non-profit organization Misiòn: Comunidad which has many of the same values as our organization. Their current mission statement: “Misiòn: Comunidad is a non-profit organization that creates and produces bilingual Spanish language newspaper content that educates, informs and ultimately empowers the region’s Latino community.” The first issue of La Mision was printed on September 2001 with a total of 8 pages. It has been published on a continuous basis ever since.

La Mision is the only local Spanish language newspaper in the region. It mainly focuses on local issues and stories. Contributing writers, photographers and community-based entities provides much of the content on a volunteer basis. It has become a crucial tool for the dissemination of information and news to this segment of the population.

Distribution is in the Roaring Fork Valley and Colorado River corridor (Parachute to Avon). CMNM currently donates to printing costs. The current distribution is 4,500 publishing on the first Tuesday of each the month. We expect both the distribution levels and the delivery area to grow significantly over the next few months.

When it was first launched, the idea was to provide a publication that informed the Hispanic community about the issues, situations, opportunities and news of the area. It evolved into having bilingual content as a means to bridge the cultural gap between Spanish speakers and English speakers. Presently the paper has approximately 35% bilingual features.

Luis Polar and the other founders discovered that there was an enormous need for a media source of this kind. La Mision has filled this gap and has become a must read. The combination of local content, photographs, opinions, alongside very well written articles from non-profit organizations, provides a variety of styles for different readership levels.

La Mision has relied significantly on the community for much of its financial and leadership support. CMNM has done the printing with the Aspen Times absorbing the annual expense on a complimentary basis. By combining the vision and energy of Luis and the La Mision family with the strength of CMNM we expect to grow La Mision dramatically over the next few months.

Vail Colorado


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