‘Life at its peak’ pitched as Eagle County slogan | VailDaily.com

‘Life at its peak’ pitched as Eagle County slogan

Chris Outcalt
Eagle, CO County
The new designed proposed for Eagle County was created by GOGO Creative.

EAGLE COUNTY, Colorado ” More than a year after Eagle County, Colorado officials hired a consultant to come up with a new brand for the county, residents can now see what their tax dollars paid for.

The commissioners pick for a new logo was posted on the county Web site yesterday. The new graphic incorporates an abstract mountain and an eagle together into a circular blue and green design with the slogan ‘Life At Its Peak’ underneath it. Officials are asking county residents to vote on whether to make it the county’s new logo.

“I’m pretty neutral on this,” said Commissioner Jon Stavney. “After all the study and interviews and design work, if this is something that has support both internally and externally, then let’s do it.”

Residents can vote on the logo at http://www.eaglecounty.us until 5 p.m., Monday.

“I’m open to whatever people want,” Stavney said.

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The commissioners picked the logo they liked from a group of five created by the Texas-based design firm GOGO Creative, but want the public to see it before making a decision whether to use it.

Officials said Friday they didn’t know when a final decision would be made on the new logo.

In addition to locals, Commissioner Sara Fisher said she hopes to get some input from people outside the county.

“It’s our county identity, but what we’re also finding in tough economic times is that our county identity has to be fairly unique if we’re trying to bring in business,” Fisher said. “How do we stand apart and make ourselves unique and obvious when people are flipping through a magazine and deciding where to spend a holiday?”

Commissioner Peter Runyon, who voted against conducting the study, said at this point the new logo makes sense from a cost standpoint.

The new logo only has two colors in it and would make things like printing business cards, letterheads and putting the graphic on county vehicles cheaper, officials said.

“It’s nice to get an opportunity to get peoples’ input,” Runyon said. “We’ll see where we go from there.”

What we knew: The county spent $36,500 last year to have a Texas-based design firm come up with a new brand for the county, including a logo and slogan.

What we know: The new logo and slogan debuted yesterday on the county Web site. Officials are asking county residents to vote on whether they think the new logo should be adopted. The voting on http://www.eaglecounty.us is open until 5 p.m., Monday.

What’s next? The commissioners plan to use the results of the poll to help decide whether to adopt the graphic.

Glance box 2

Should the county adopt the new logo or stick with the old one? Send your thoughts to letters@vaildaily.com

Staff Writer Chris Outcalt can be reached at 970-748-2931 or coutcalt@vaildaily.com.

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