Local author, local Escape Room partner to promote this week’s new releases
September 2, 2017
AVON — Local author Jennifer Alsever released her second novel this week, the same week that Zach Brandiff and Sam Walker opened their second Escape Room.
So, of course, they're doing a cross promotion.
Brandiff and Walker's new Vail Valley Escape Room is The Marble Mountain Mystery Room, based on the region's mining history. It's in the same location above Beaver Liquors in Avon.
Alsever's second book in her Trinity Forest Series, "Oshun Rising," is a riveting read set in Leadville and in a fictional forest nearby. The stories weave in life and death with urban legends, some Egyptian mysticism and witchcraft.
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"Oshun Rising" hit The Bookworm of Edwards this week. The Marble Mountain Mystery Room opened Thursday.
Brandiff and Walker quit their pizza and liquor store jobs to take a shot at their business, Vail Valley Escape Room. In 22 weeks, they've seen more than 1,500 people walk through their door.
Alsever is also doing it on her own with her startup publishing company, Sawatch Publishing.
Why it works
The promotion works like this.
Anyone who buys one of Alsever's Trinity Forest books gets $5 off the price of Escape Room admission. Solve a challenging puzzle and get the five-digit code, and you get $35 off a group of four or more.
And … the fastest time each week gets a free copy of "Ember Burning," the first book in Alsever's Trinity Forest Series.
It works because "Ember is stuck in this place she can't get out of and has to solve clues," Alsever said.
It also works because Escape Rooms are skyrocketing in popularity and so are young adult book trilogies.
"They're the fastest growing segment of the book industry," Alsever said.
About Escape Rooms
For the uninitiated, Escape Rooms are a worldwide phenomenon. A group of people is locked into a room and has 60 minutes to find the way out. This they do by solving different puzzles and finding different clues that are linked to one another.
The fictional Trinity Forest — outside of mining town Leadville— is like one giant Escape Room, Brandiff said. When the feisty protagonist in the series, Ember, ventures into the vortex called Trinity and discovers she can't get out. Ember and friend Tre must sort through clues and ancient Egyptian mysticism to find a way out.
Staff Writer Randy Wyrick can be reached at 970-748-2935 and firstname.lastname@example.org.