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Local business honors announced

Daily Staff Report

Nearly 200 local business representatives and their guests turned out Friday night to honor a handful of Vail Valley business leaders at the inaugural Roaring “20s Gala, presented by the Vail Valley Chamber and Tourism Bureau.Kathy Sabine of the 9News weather team, and emcee for the event, announced the winners of the 2004 Success Connection Awards in six categories:Nonprofit of the Year: Bravo! Vail Valley Music FestivalIn 2003, Bravo brought the wildly popular New York Philharmonic Orchestra into residency in the valley. This represents the first U.S. residency outside of Manhattan for the country’s flagship orchestra. Attendance soared by 20 percent despite the soft economy. Based on their statistics, Bravo attendees contributed $11 million to the Vail Valley in 2003.Marketing Campaign of the Year: Teva Mountain Games produced by Untraditional MarketingThe Teva Mountain Games successfully leveraged their sponsor relationships to appear in magazines nationwide and on the televisions of over 160 million homes. In addition to adding more spectator-friendly events, the event reached its goal of attracting a higher demographic attendee.An eye-catching campaign enabled the Games to double attendance from 2002 to 2003, due to a focus on the mountain lifestyle rather than the hard-core athlete.Customer Service of the Year: Aalta Sports, Beaver CreekAalta Sports’ was one of 52 local businesses that participated in the 2003 Platinum Service Program, which used mystery shoppers to evaluate customer service. Aalta’s Beaver Creek location achieved the highest customer service score of all 52 participating business – exemplifying a commitment to customer service, Chamber and Tourism officials said.Emerging Business of the Year: Untraditional MarketingUntraditional Marketing, a 2-year-old company, was honored for demonstrating creativity and innovation in their business, Chamber & Tourism officials said. They treat each relationship as a partnership and truly have a unique approach to their business model, Chamber officials said.Untraditional Marketing representatives say their vision is about building emotional bridges between clients and their audiences through untraditional methods.Business Person of the Year: Steve PopeAs publisher of the Vail Daily, Steve has led the paper to become a true opinion-leader, Chamber & Tourism officials said. He shows that he’s not afraid of taking risks – from “Tipsline’ to the array of frequently controversial editorials, they said.And as Chairman of the Vail Valley Chamber and Tourism Bureau board, Pope was instrumental in creating the Vail Valley Chamber Health Plan, Chamber & Tourism officials said.He also serves as Vice Chair of the Bravo! Vail Valley Music Festival Board and is active in numerous other community groups.Business of the Year: Antlers at VailIn 2003, the Antlers at Vail re-opened their property after a $22 million expansion, adding 24 condominiums and leading the way for the Lionshead redevelopment. Chamber and Tourism official said the hotel was were highly committed to the community in 2003 – housing the New York Philharmonic Orchestra during their busiest summer month as well as countless nonprofits and local programs.In addition, the Antlers invests highly in its employees, as demonstrated by paying 90 percent of their health insurance premiums. Their new boardroom is named after Millie Barella, their executive housekeeper.Vail Valley locals nominated businesses for the Success Connection Awards this fall. The finalists and winners were chosen by an independent selection committee comprised of business owners and managers from a wide range of local businesses. This group deliberated over a series of meetings reviewing extensive applications filled out by the nominees.For more information, contact Elyse Howard at 477-4027 or elyse@visitvailvalley.com.


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