Local ski and snowboard shops raise funds for Vail Valley organization
Vail, CO, Colorado
Vail Sports wrapped up its annual “Adopt-A-Cause” program last weekend by raising $22, 892 from customers and shoppers in December to benefit Foresight Ski Guides, a local company that provides guides for blind skiers at Vail and Beaver Creek.
Beaver Creek Sports and its affiliated shops raised an additional $14,879 for the same group.
The stores sweetened their donation by contributing an additional 50 cents for every dollar donated by customers and shoppers. For the Vail shops, contributions were up 165 percent from last year and Beaver Creek stores raised 8 percent more than last year.
The big winner is Foresight Ski Guides, which will receive a total of $56,656 as a result of the Adopt-A-Cause campaign, now in its eighth year and part of a statewide effort among the sporting goods stores of Denver-based Specialty Sports Venture.
Statewide, the sporting good stores raised more than $111,000 from shoppers for a variety of causes selected by the employees and managers of the shops in each region. An additional $14,300 was raised by Specialty Sports Venture-owned stores in Lake Tahoe, the Bay Area of California, and Utah. The Denver-based company contributed to 15 different charities ranging from Children’s Hospital in Denver, local hospices, Search and Rescue, and special children’s causes.
“Despite the recession and caution in holiday spending this year, people were very generous in opening up their wallets and purses to help us support all these great causes,” said Ken Gart, president of Specialty Sports. “This is one of our favorite community efforts of the year and there is a friendly rivalry between regions to help raise funds for these causes that they believe in, but even I was amazed to see that donations were up 48 percent from last year – that was astonishing and very gratifying.”
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