Longtime local opens ski shop
VAIL – After years of working in Vail ski shops, Troy Goldberg had a chance to have his own store.”The opportunity presented itself to have my name on the door,” he said. “I couldn’t not jump on it.”Goldberg is owner of Troy’s Ski Shop, which opened in June. The shop is in Vail Village on Hanson Ranch Road, to the east of Bridge Street. The shop sells, rents and tunes skis and also rents and tunes snowboards.
Goldberg has worked in ski shops in Vail since 1994. He’s been at Breeze, Curtin Hill Sports, Gorsuch and Gart Sports. He got his first job in Vail from Michael VanValKenburg, who now is manager at Troy’s Ski Shop.The store has 200 rental pairs of skis, including twin tips, with brands such as K2, Scott, Armada, Dynastar and Elan. Troy’s also boasts some state-of-the-art tuning equipment. The store has a brand-new Montana stone grinder and an HTT 3-D edger – the only one in town. That edger puts a cleaner, smoother finish on the skis that it edges, Goldberg said.Goldberg said people, such as ski patrollers, who could get their skis tuned for free at other stores are coming in to get theirs tuned with the new equipment at Troy’s.
“We’ve got ski patrollers coming in here and paying,” he said.The shop also offers deals for locals, Goldberg said.”We work with the locals,” he said. “We know how important they are to us.”Goldberg and VanValKenburg are hoping their experience in ski shops in Vail over the last few years will help them thrive in the competitive ski shop business.
“I’ve been in Lionshead for 15 years,” VanValKenburg said. “We’re hoping to get some of that clientele over here.”The shop sold and rented mountain bikes and equipment in the summer.Staff Writer Edward Stoner can be reached at 949-0555, ext. 14623, or firstname.lastname@example.org.Vail, Colorado