Mammoth Mountain will sell to investment firm |

Mammoth Mountain will sell to investment firm

Louis Sahagun and Roger Vincent

MAMMOTH LAKES, Calif. (Los Angeles Times) – The storied Mammoth Mountain Ski Area on Tuesday announced plans to sell a controlling interest in its sprawling holdings in the eastern Sierra to a private investment firm led by luxury hotel mogul Barry S. Sternlicht.Starwood Capital Group edged out more than 35 other credible offers, ski area officials said. Among the competitors were Colorado-based Vail Resorts Inc. and computer billionaire Michael Dell.The $365 million acquisition by Starwood Capital promises to bring a more upscale character to the resort, in contrast to the unpolished and independent style of the resort’s pioneering founder and co-owner, Dave McCoy. “Mammoth has phenomenal skiing but has never had the sex appeal of Vail or Aspen,” said hotel industry analyst Bruce Baltin of PKF Consulting. “There’s interest now in taking it more upscale.”Locals and longtime visitors, however, expressed concerns over whether Sternlich”s reputation for upgrading dowdy properties with Ralph Lauren-style decor could make the resort too pricey. They fear it would lose some of its character as a suburban hodge-podge of motels, strip malls, A-frames and parking lots. “What is coming will be more upscale, but there is a certain charm to this old stuff,” Mammoth Lakes Mayor Rick Wood said. “We’re still not an over-hyped glitzy area that appeals only to wealthy or sophisticated travelers.”The deal involving the area about 300 miles north of Los Angeles along U.S. 395 is the largest ski resort sale in history, according to investment banking firm Houlihan Lokey Howard & Zukin, financial advisors to Mammoth Mountain. Starwood will have the right to operate the 4,000 acres of ski terrain at Mammoth and June mountains and do some development, but the land itself is still owned largely by the U.S. Forest Service. The operators have a 40-year lease that expires in 2024. The new owners plan to develop 60 acres around Mammoth Lakes with Canadian resort operator Intrawest Corp. “The goal is to bring in other hotel brands, a mixture of both boutique and large hotels,” said Marc Perrin, managing director of Starwood Capital. “We’re also focusing on bringing in hip restaurants as well as new residential, hotel and entertainment experiences.”He predicted that changes would be evident in three to five years. McCoy, who started the resort some 60 years ago with a truck-powered rope tow, will retire but continue to live in the area and play on the mountain. Surrendering control of it played on his emotions. At one point Tuesday during the signing of more than 100 pages of documents in a resort conference room, McCoy and his wife were overwhelmed. Their eyes filled with tears as they held each other. “It’s like selling your heart,” said Roma, who has been married to McCoy for 64 years. “We practically grew up here. We raised our kids and grandchildren here. There’s never been a man like Dave McCoy and there never will be. Nobody knows what he went through for the mountain.”McCoy took a deep breath and said, “Well, we had a lot of fun and a lot of heartbreak.”After finishing the paperwork expected to bring him more than $80 million, McCoy vowed that he would keep riding mountain bikes and exploring the countryside in his off-road vehicle. He said he’d hold off on celebrating the sale with champagne until he proves he is still able to ski the next time it snows. The agreement, which was announced a month after McCoy’s 90th birthday, would include 185 ski trails served by 35 lifts and facilities, a lodge and more than a dozen stores and dining venues. “We are excited about the opportunity to work with Mammoth on their transformation into a world-class resort destination with a real estate component to match one of the continent’s finest mountains,” Sternlicht said. Until May, Sternlicht, 45, served as chairman and chief executive of Starwood Hotels & Resorts Worldwide Inc., which grew under his leadership by building up such internationally recognized brands as Westin, Sheraton, “W”, St. Regis, Luxury Collection and Four Points. Greenwich, Conn.-based Starwood Capital is not affiliated with Starwood Hotels. Sternlicht’s reputation for being a tough, hands-on boss prompted speculation over what will become of this venerable resort community. News of the impending sale sparked expectations of a real estate boom in the landlocked 4-square-mile community where average home prices already hover above $1 million. “We expect things to go crazy around here: inventory is going to disappear, and our volume of calls is going to soar 10-fold for rentals and sales and overall interest,” said Mammoth Lakes real estate agent Stacy Bardfield, a close friend of the McCoy family. The ski resort, which is debt-free and enjoying record sales, was one of the nation’s three most visited ski areas last year, drawing 1.5 million skiers – most of whom drove here on weekends from southern California. Vail, Colorado

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