Why marijuana sponsors the cleanup of more Colorado highway miles than any other industry
Andy Cross, The Denver Post
Cannabis companies are the leading sponsors of Colorado highways, accounting for cleanup on two-thirds of the roads maintained by Clean Colorado — a program the industry has leveraged as a loophole in the state’s strict limits on marijuana advertising.
Currently, 51 cannabis dispensaries, cultivators, manufacturers and edible producers sponsor roadways throughout the state, according to data from the Adopt a Highway Maintenance Corporation.
Though they represent less than half of all organizations that participate in the Clean Colorado program, those cannabis firms’ reach spans about 198 miles, or 66% of the roads actively sponsored.
The business category with the next highest level of participation is general services — ad agencies, pest control, plumbing, real estate — which represents 13% of miles sponsored. Other sponsoring industries include retail (8%), restaurants (4%), and casinos and hotels (3%).
Support Local Journalism
Drivers in the Denver area likely have noticed. Clean Colorado signs with the names and logos of local dispensaries and grows dot most major highways here, and often are strategically placed near exits where passersby can find the businesses. That’s no accident.
Read more via The Denver Post.
Support Local Journalism
Readers around Vail, Beaver Creek and Eagle Valley make the Vail Daily’s work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Each donation will be used exclusively for the development and creation of increased news coverage.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.