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Marketing experts lead talk on Colorado tourism at Vail Symposium on Thursday

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Kelly Brough, CEO of the Denver Metro Chamber of Commerce.
Special to the Daily |

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What: Marketing Colorado, expanding the industry.

When: Reception at 5 p.m. Thursday; presentation at 5:30 p.m.

Where: The Timber Hearth Grill, Cordillera.

Cost: $35 at the door; $25 in advance; $10 student, teacher, Vail Valley Young Professionals Association (VVYPA).

More information: Visit wwwvailsymposium.org, or call 970-476-0954 for tickets and details.

EDWARDS — Colorado is one of the most popular outdoor and adventure destinations in not only the U.S., but the world. World-class winter and summer leisure activities have stemmed a tourism industry worth more than $17 billion to the state, leaving companies to grab for every piece of the market they can get.

The product of this “grab it while you can” ideology has positioned few companies to control the majority of the market. It also halts the growth of the industry and creates higher barriers to entry for small businesses.

Marketing experts Kelly Brough, the CEO of the Denver Metro Chamber of Commerce and one of the ten most influential women in Colorado by The Denver Post; Aaron Kennedy, Colorado’s chief marketing officer and founder of Noodles & Company; and Steve Sander, president of Sander Marketing, will present at the Vail Symposium on Thursday at 5 p.m., at the Timber Hearth Grill in Cordillera.

The panelists will discuss what Colorado businesses can do to work together to increase the $17 billion tourism industry so that everyone benefits. These experts will share their knowledge on Colorado’s business ventures and reveal how to move away from the scarcity and small mindedness that obstructs growth and holds the industry back.

“Vail is an epicenter of Colorado tourism,” said Tracey Flower, the Symposium’s executive director. “Each of the panelist’s experience complements one another. Business owners and marketers in the community, and anyone interested in what is behind the massive pull of Colorado’s tourism will get a lot out of this panel discussion.”

Brough, Kennedy and Sander will discuss the current state of tourism industry, how it has arrived to its present form and how businesses can — and should — work together to expand the tourism industry in the future. The presentation is sponsored by the Club at Cordillera and is a part of the Symposium’s Hot Topics series.


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