MediaNews tests customized newspaper
DENVER, Colorado – MediaNews Group Inc. is testing a customized newspaper that can be delivered to individuals at home or in hotels by cell phone or computer.
The Denver-based company is offering the service, called I-News, at a downtown Denver hotel.
From a desktop printer, participating hotel guests get news from their hometowns and from The Denver Post, which is owned by MediaNews.
The test included advertising for businesses within a two-block radius of the hotel.
Tests are also planned in homes in a northwest Denver neighborhood.
MediaNews plans a larger trial this summer with one of its other newspapers, the Los Angeles Daily News.
MediaNews CEO William Dean Singleton is chairman of the board of The Associated Press.
Wildfires have become more numerous, bigger and more destructive in the past 40 years. That’s a big deal in a town surrounded by public land.