‘Merchant Alliance’ established by Vail Valley Partnership | VailDaily.com

‘Merchant Alliance’ established by Vail Valley Partnership

Daily staff reportnewsroom@vaildaily.comVail, CO Colorado

EAGLE COUNTY, Colorado – The Vail Valley Partnership has announced its newest community program, the Vail Valley Merchant Alliance. The program’s goal is to develop a structured relationship between the Partnership and participating merchant groups.The Merchant Alliance is a part of the Partnership’s effort to serve a regional leader in sustaining and enhancing the Vail Valley as a tourism destination and as a place to do business.”The Vail Valley Merchant Alliance is a natural extension of the Partnership’s community role of helping local businesses do business here in Eagle County,” said Vail Valley Partnership Executive Director Chris Romer. “We hope to continue to help the business community in Eagle County by creating a partnership with participating business associations, merchant groups and other local chambers to provide a regional voice to enhance their local efforts.”The Merchant Alliance creates a voice and opportunity for input for participating merchant communities through the Partnership’s organizational structure and regional focus. In addition, the Partnership will host information, dues and benefits for all participating groups on VailValleyPartnership.com and will host joint networking and educational programs with participating associations. “Our community is filled with many wonderful business organizations focusing on their individual towns or geographic areas,” said Lonnie Leto, general manager of the AmericInn in Eagle and president of the One Eagle merchant group. “The Vail Valley Merchant Alliance will provide an easy way for locally focused groups such as One Eagle to have a larger voice. The Vail Valley Partnership is providing a great resource to these business groups and is increasing the impact that each individual group can all have in our community” Participating merchant groups and business organizations include the Vail Chamber & Business Association, Minturn/Red Cliff Business Association, Avon Business Association, One Eagle, Eagle Valley Chamber of Commerce and the Gypsum Chamber. For more information, call Romer, 970-477-4016 or email cromer@visitvailvalley.com To learn more about the Vail Valley Partnership, go to http://www.vailvalleypartnership.com.

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