Miller High Life now brewed at Coors
The Denver Post
It’s brewed with pure Rocky Mountain spring water. In the shadow of snow-capped peaks. At a historic family-owned brewery in Golden.
It’s – gasp! – Miller High Life, coming for the first time off a bottling line at the 136-year-old Coors brewery.
Except that now the Golden facility sports the MillerCoors name, and as with its nine brethren breweries across the nation, brand rivalry is giving way to becoming beer buddies of the highest order.
Brewing Miller products in Golden and Coors brands elsewhere was a key component of a plan last year to save $500 million by merging the U.S. operations of Molson Coors and SABMiller. Savings come from brewing efficiencies and cutting transportation costs.
In late June, the first 24-ounce cans and 32-ounce bottles of High Life came off the line in Golden in a process that company officials swear is true to Miller’s 154-year- old legacy as a Milwaukee-based brewer.
“The average drinker will taste no difference at all,” said Dennis Puffer, chief operating officer of MillerCoors.
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