Minturn highlighted for ‘rough-hewn charm’
Minturn, CO Colorado
MINTURN, Colorado “-The secret of Minturn is getting harder to keep from reaching outside the confines of the valley’s mountains.
December’s issue of Sunset magazine highlights Minturn as a top travel destination in the Rocky Mountains with what it described as having a “rough-hewn charm” and a good selection of shops and restaurants.
People living in and around Minturn already knew that. But now it’s reached a broader audience, and that’s OK to people in town.
“I’m trying to create as much business as I can,” said Matt Moser, manager at Minturn Cellars. “I talked to somebody (from the magazine) this summer, but it was pretty brief. I’m happy to see it run.”
Business owner and president of the Minturn-Red Cliff Business Association Jay Raiola said she wasn’t sure the article would make it to the press.
“I knew they were doing it. They were really interested and wanted to do something on the winter Minturn Market, but that didn’t work out,” she said, because, at the time, there wasn’t a winter market planned.
Instead, the magazine focused on what the town had to offer on its Main Street. Raiola said the publicity is always welcomed.
“That’s great. It was a great opportunity to get Minturn out there,” she said.
Longtime business owner Andy Kaufman isn’t a stranger to spotlight. His bar and restaurant, the Minturn Saloon, has been featured in an American Airlines video and its magazine, The New York Times, Esquire magazine and City Magazine, which honored the saloon by naming it as having the best margarita in the Rockies. But Kaufman said he’s happy to see his partners downtown share the spotlight in Sunset’s article.
“We’re thrilled. Sunset Magazine’s a well-read national magazine. It’s always fun to be recognized.” he said. “A number of people have mentioned seeing us in the magazine, so that was nice because I knew people were seeing it.”
The article probably won’t change much except maybe bring a few extra visitors, Raiola said, which is OK, too.
“I think that the town government and town people won’t let it turn into what other quaint towns have,” Raiola said. “Most of us like it the way it is.”
Dustin Racioppi can be reached at 970-748-2936 or firstname.lastname@example.org.