More free events in Vail this spring
Vail, CO Colorado
VAIL, Colorado ” For the first time, spring skiers and concert-goers in Vail, Colorado won’t have to pay to enjoy Spring Back to Vail festivities.
The annual spring entertainment weekend features events on the mountain, headliner concerts, nightly parties, the World Pond Skimming Championships and new for 2009, the Breitling All Mountain Film Competition. However, this year, the April 13 to April 19 festivities will include more free events and in-town entertainment.
In previous years, the event featured three bands, which played at Ford Park. This year, Spring Back will have two concerts by headliner Of a Revolution (O.A.R.) and Chris Isaak. The concerts will be held in Vail Village at the International Bridge.
“We wanted to move it closer into town so that there’s a feeling that it’s more a part of the everyday activities in Vail,” said Adam Sutner, Vail Mountain’s director of sales and marketing. “There seemed to be a disconnect between the concerts and the town of Vail. We don’t want people to just drive up from Denver, go to the concerts, and drive right back down.”
Besides the concerts, a free barbecue will be held at Golden Peak along with the pond skimming championships, and free music will be provided by local DJ Mo’ Rockin’.
Want to get out of the cold? Duck into the Epic Lounge guest tent in Lionshead for free food and drinks. Promoters are also hope skiing sensation Lindsay Vonn may be on hand at the tent for an autograph session.
Visitors can win prizes, too, through the event’s scratch card contest. More than 50 prizes are available, including Epic Passes, K2 skis, VIP vacations and other prizes from Vail merchants.
The changes were the result of research surveys done at Snow Daze, Vail’s kick-off concert and entertainment weekend in December. Scheduled at a time when the economy had just taken a dive, Snow Daze lost a significant amount of money, organizers said.
However, customer satisfaction ratings for the event were some of the highest the mountain has ever seen, Sutner said.
The slew of free events this year is a way to say thank you to Vail’s guests, and in fact, the resort is spending more than usual on the spring events, he said.
“We want to show to the world that we aren’t on our back foot. We aren’t a ghost town on any day of the year,” he said.
Spring Back to Vail is sponsored by Vail Resorts, the town of Vail and other corporate sponsors.
Staff Writer Melanie Wong can be reached at 970-748-2928 or firstname.lastname@example.org.
Check out Spring Back to Vail events and schedule at http://www.springbacktovail.com