More than a foot of new snow in Sierra
RENO, Nev. ” Ski resorts around Lake Tahoe and the Sierra welcomed a foot or more of new snow that will allow them to open more slopes and lifts in time to help ensure a busy holiday season.
“It’s a great holiday present for all the skiers and snowboarders in Northern Californian and northern Nevada,” said Greg Murtha, director of marketing for Sugar Bowl between Lake Tahoe and U.S. Interstate 80.
“Everyone was waiting anxiously for these storms to arrive and they got here just in the nick of time,” Murtha said. “Our Web site traffic is going through the roof.”
Alpine Meadows reported an additional foot of snow by Thursday morning, a total of more than 3 feet of new snow for the week.
“The snow storms have been intense. Conditions are fabulous,” resort spokeswoman Rachael Woods said. “The timing couldn’t be better. This is a great storm in terms of opening trails that don’t have snowmaking on them.”
Diamond Peak on Lake Tahoe’s north shore had about 2 feet of fresh powder on top of the mountain and a foot at its base when it opened Thursday, said Milena Regos, the resort’s marketing director.
“I’m going to go check it out myself,” Regos said. “We’re excited. I think everybody is excited. It’s going to be a great holiday.”
Lauren Iida, 18, Incline Village, made four runs at Diamond Peak within an hour of the resort’s opening.
“It’s light and powdery,” Iida said. “It’s really good finally.”
Truckee snowboarder Chris Cwikla agreed.
“It’s a lovely storm,” Cwikla said. “It was definitely a long time coming.”
Mike Pierce, marketing director at Mt. Rose Ski Area just southwest of Reno, said conditions were beautiful after another foot to 14 inches fell overnight.
“Most of the runs on the main side of the resort are open,” Pierce said.
The Hyatt Regency Lake Tahoe Resort Spa and Casino had solid bookings after Christmas before the snow fell, but this week’s weather helped sell rooms, said Brad Mettler, director of sales and marketing.
“Beginning two days ago, we saw a great pick up for this weekend and into the holidays,” Mettler said.
“The snow has been great news,” Mettler said. “Not only is it beautiful, but it’s good for business.”