Mountain Travel Symposium 2009 in Keystone | VailDaily.com

Mountain Travel Symposium 2009 in Keystone

Daily Staff ReportVail CO, Colorado

Wednesday, October 15thTuesday, October 21stWednesday, October 29th Mountain communities are facing numerous issues as rapidly rising oil prices, airline baggage surcharges, reduced flights and routes, and the prospect of labor shortages have generated unexpected twists in many marketing and operational plans. In an effort to help ski town marketing staffs dial in to the rapidly changing shifts in the industry, Mountain Travel Symposium has developed a three- part web workshop series designed specifically for the destination mountain travel and tourism industry professionals: the MTS 2008/2009 Travel Outlook. Topics are timely and content will include the most crucial and up-to-date research and data for making the best marketing decisions possible for the coming season. These web workshop sessions are designed to help clarify the impact of the market forces that are playing havoc with prospective visitors and guests, transportation, and traditional marketing methods. The ability to absorb changing circumstances and to respond nimbly will be essential as the impact of all these outside forces on the mountain travel industry is going to be significant. Presented on a weekly basis, these web workshops offer a convenient way to participate in a lively session without leaving your office. Simple instructions make it easy to join in the session from an office or conference room. The savings in both transportation and travel time are an additional benefit, particularly in a year when every dollar and minute counts. Wednesday, October 15th Noon 1:00 PM, MSTEmerging Lifestyles and Travel Trends: Implications for the Future ofMountain Resort Marketing Now and Down the RoadPresenter: Peter Yesawich, PhD, Y Partnership This provocative session will include highlights from two of Y Partnerships widely-acclaimed surveys: The National Travel Monitor and The Portrait of Affluent Travelers. This is an early opportunity to preview the emerging travel habits, preferences, and intentions of leisure travelers interested in visiting mountain resorts. This session is geared to help participants prepare for the upcoming season and how to enhance the effectiveness of future marketing strategies. Peter C. Yesawich is chairman and CEO of Ypartnership, Americas leading marketing, advertising and public relations agency serving travel, leisure, hospitality and entertainment clients. Ypartnership is an integrated marketing communications company that is known for its strategic thinking, breakthrough creativity and innovation in marketing practice. His companys Research & Brand Strategy Group is known for its sources of insights into the emerging travel habits, preferences and intentions of Americans. Yesawich is a frequent commentator on travel trends in major print and broadcast media outlets including The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, CNN, CNBC, MSNBC, and NPR. Yesawich was named one of the 25 Most Extraordinary Marketing Minds by Hospitality Sales and Marketing Association International (HSMAI). Tuesday, October 21st Noon 1:00 PM, MSTYear 2008 Airline Industry: Revolutionary ChangePresenter: Mike Boyd, President, The Boyd Group Spiking fuels costs are breaking an already damaged business model and airline carriers are struggling to re-engineer their business on an emergency basis without a historical precedent to guide them. Drastic service cuts, skyrocketing prices, and bizarre service charges are just a few of the troubling results being experienced by the flying public. Mountain destination tourism is right in the middle, between air-dependent guests and a changing air carrier scenario–with dynamics that are still shifting and uncertain. Mike Boyd will assess the airline industry, identify the current winners and losers, and recommend strategies for survival in a no-win market where some players are destined to lose more than others. Michael Boyd began his career in the airline industry in 1971 as a ramp agent from American Airlines and moved up to work in customer service, personnel, revenue accounting, and as a regional director for Braniff International Airways where he directed their Far East operations in Hong Kong and Guam. He also served as a vice-president for a commuter airline and a jet carrier. In 1984, Boyd co-founded what is today The Boyd Group, a company that focuses on consulting, research, and analysis of aviation trends. His company performs fleet analyses, trend forecasts, and market development studies. Boyd is a highly sought after speaker on aviation-related topics and provides commentary for the major networks, cable news channels, newspapers, and industry publications. Wednesday, October 29th Noon 1:00 PM, MST2008/2009Outlook: Market Forces, Indicators and Sneak PeekPresenter: Ralf Garrison, Principal, Mountain Travel Research Project (MTRiP) The third and final web workshop is specifically for owners and managers of tourism dependent businesses who are faced with charting a course through the unprecedented economic turmoil that is impacting the marketplace, prospective winter guests, and the ability to do business. This web workshop being presented by Ralf Garrison will: + Identify the market forces that are impacting the ability to do business + Assess the Economic Indicators that define the current economic situation. + Offer an outlook of Winter 08-09 using advanced reservation indicators provided courtesy of the Mountain Travel Research Program (MTRiP).Ralf Garrison is an owner and partner of Mountain Travel Symposium (MTS) and the founder and director of the Mountain Travel Research Program (MTRiP). He has unparalleled access to market data and is a self-proclaimed evangelist for data-driven decision making. In his presentation he will identify the stumbling blocks and stepping stones to surviving Winter 08-09. Joining Ralf will be representatives from both the tour operator and central reservations channels to compliment his point of view and round out this unique market assessment. Web workshop Package Pricing: Three Part Web workshop series: $299

Sunday, March 29, 2009————————————————————————– Noon 9:00 pm Registration 4:00 pm 4:30 pm First-timer Orientation -Tour Operators 5:00 pm 5:00 pm First-timer Orientation – Suppliers Monday, March 30, 2009 – Trade Exchange – Day 1————————————————————————— 7:30 am 5:30 pm Registration 8:00 am 5:30 pm Exhibit Hall 8:30 am 9:45 am Open Scheduling 9:45 am 5:30 pm Trade Exchange Appointments 12:00 pm 1:30 pm Lunch Break 8:00 pm 11:00 pm Trade Exchange Recption Tuesday, March 31, 2009 – Trade Exchange Day 2———————————————————————————— 7:30 am 5:30 pm Registration 8:30 am 9:00 am Continental Breakfast 8:30 am 5:30 pm Exhibit Hall 9:00 am 5:30 pm Trade Exchange Appointments 12:00 pm 1:30 pm Lunch Break 7:00 pm 9:00 pm Welcome Reception Wednesday, April 1, 2009 – Forum – Day 1——————————————————————————– 8:00 am 5:00 pm Registration 8:00 am 8:30 am Continental Breakfast 8:30 am 10:00 am General Session I 10:00 am 10:15 am Break 10:15 am Noon General Session II Noon 1:30 pm Lunch Break 1:30 pm 2:30 pm Workshop Round 1 2:30 pm 2:45 pm Break 2:45 pm 3:45 pm Workshop Round 2 3:45 pm 4:00 pm Break 4:00 pm 5:00 pm Workshop Round 3 6:00 pm 7:30 pm Group Leader & Supplier Mixer Thursday, April 2, 2009 – Forum Day 2—————————————————————————————– 8:00 am 1:00 pm Registration 8:00 am 8:30 am Continental Breakfast 8:30 am 9:45 am GROUP EXCHANGE OPEN SCHEDULING10:00 am – 11:15 am General Session III 11:15 am 11:30 am Break 11:30 am 12:30 am Workshop Round 4 12:30 pm – 5:00 pm OPEN Afternoon 5:00 pm 7:30 pm Aprs Ski Party Friday, April 3, 2009 – Group Exchange————————————————————————————— 8:00 am 12:00 pm Registration 8:30 am 9:00 am Continental Breakfast 9:00 am 5:30 pm Group Exchange Appointments 10:30 am 10:40 am Break 12:00 pm 1:30 pm Lunch Break 3:30 pm 3:40 pm Break 7:00 pm 9:00 pm Farewell Party Saturday, April 4, 2009—————————————————————————————11:00 am 1:00 pm On-Mountain BBQ NOTE: The above schedule is tentative and subject to change.

Key Dates January 11 Deadline for Ski Club/Council RegistrationsFebruary 6 Registration deadline for the Trade & Group Exchanges to be included in the pre-scheduling of appointments.February 10 Payment due on all Trade & Group Exchange registrations & Registration cancellation deadlineFebruary 10 Company Profiles due for all Exchange participants February 16 Trade & Group Exchange on-line appointment requests beginFebruary 27 BOOK YOUR LODGING! All room blocks released.March 1Deadline Trade Exchange on-line appointment requestsMarch 6 Deadline Group Exchange appointment requests 18 Trade & Group Exchange appointment list available 27On-line registration closes 29 MTS 2009 starts in Keystone, Colorado