National TV show features local real estate professionals
“American Dream TV” is a real show, not a reality show
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When people think of real estate, usually it’s all about the three “L’s,” location, location, location. But, a close second behind location are three more important “L’s,” – lifestyle, lifestyle, lifestyle.
“American Dream TV” is a program that showcases the lifestyle and culture of communities across the country, coast to coast, from big urban areas to small mountain towns like Vail. Although it utilizes top-producing real estate professionals as hosts, these community members serve not only as the authentic voice for that market and may share a listing, but they also are sharing their favorite things they love about their lifestyle and surroundings.
Six local real estate professionals are being showcased on “American Dream TV,” an Emmy-nominated program which is broadcast on ABC, CBS, Fox and is also streamed on AppleTV, Amazon Fire, Roku and more. Heidi Bintz of LIV Sotheby’s International Realty, DeDe Dickinson with Engel & Völkers, Dana Erickson of eXp Realty, Doug Landin and Liz Leeds with Slifer, Smith and Frampton, and Caroline Wagner with Coldwell Banker Real Estate are currently hosting “American Dream TV.”
“Typically, the real estate professionals who host our shows are referred to us, or we notice they are a top producer and we have a conversation with them,” said Craig Sewing, founder of “American Dream TV.” “In addition to them being a reputable professional and having fun sharing the stories of their neighborhoods, they must be a good human being. I often say, ‘would I refer my mom to you?’ We only choose a select few to be the voice of our shows,” Sewing said.
There is a licensing fee to be on “American Dream TV,” which allows agents to repurpose the content and leverage in their social media channels. But for real estate professionals, the exposure the show can give them may be worth it.
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“There is a cost involved, but the justification for me personally is to use this medium to increase my exposure to possible buyers and sellers interested in the Vail Market. If I could gain one client annually from the show, it would be a worthwhile investment,” DeDe Dickinson said.
Dana Erickson believes social media, including the use of Instagram Reels, Stories and YouTube, is the future of marketing real estate.
“‘American Dream TV’ sends a professional videographer to us, then they fully edit and deliver a complete and very professional product. There is no way I could pay for this separately nor oversee the process,” Erickson said.
“The idea of being able to contribute to a TV show about my beloved Vail in a positive way, showcasing the incredible lifestyle, people and properties we have in this valley, that’s why I decided to do it,” Caroline Wagner said. “My first segment will feature Gravity Haus and its modern approach to vacationing and the fascinating $15 million property for sale in the building. The design is fabulous and so is the location.”
Heidi Bintz featured two ranch properties along the Eagle River, but before she went to the homes, she stopped by Eagle River Anglers and spoke to owner Bob Nock about the shop he’s owned since 1993. She then got the scoop on why owning property on a private stretch of river is so special. Fisherman Matthew McGarry shared with Heidi that he caught 17 fish in two hours.
Liz Leeds covered a lot of ground during her first segment. In addition to a property she has listed at Solaris, she talked about Vail Village, Lionshead, the gondolas, the multitude of golf courses in the valley, the Gerald R. Ford Amphitheater and the events that take place there and took us on a tour of Axel’s boutique.
“After 35 years of living here, I have my favorite places, people, events, charities, so I will cover different things from time to time,” Leeds said. “It really is a real show about real life and real people. That is the only reason I took it on.”
Doug Landin invited viewers to a unique property at Northwoods that has a true Austrian feel with handcrafted European style wood that will make you think you’re in the Alps. Afterwards, Landin brought the audience to an iconic watering hole.
“I wanted the viewers to meet Dennis Foley, owner of Bart & Yeti’s because it’s a local’s hangout,” Landin said. “I’ll probably focus on a ski shop in my next episode. These segments may increase exposure to a buyer or seller, but it’s nice it focuses so much on lifestyle, which is why we all live here, right?”
There are many more people, places and things covered in each episode, including the Colorado Snowsports Museum, 10th Mountain Whiskey & Spirits Company, Vail Stables and the Vail Veterans Program. To view these locals on “American Dream TV” and to find out more, go to AmericanDreamNetwork.tv.
