New Eagle County logo loses online vote |

New Eagle County logo loses online vote

Chris Outcalt
Eagle County, CO Colorado
GOGO CreativeNew logo

EAGLE COUNTY, Colorado ” The county’s old logo narrowly defeated the new design in an online vote during Presidents Day weekend.

The majority of the more than 1,500 people who voted favored the county keeping the old logo over adopting the new one created by the Texas-based design company GOGO Creative.

GOGO was hired in 2007 to rebrand the county. The company interviewed county residents and conducted surveys during a six-month period in order to develop multiple proposals for a new logo and slogan for the county.

The commissioners selected the logo they liked, but wanted to get input from county residents before deciding whether to adopt it.

More than 1,500 votes were cast, with 808 in favor of keeping the existing logo and 784 favoring the new logo. A total of 1,987 votes were cast in poll, but 395 were determined to be repeat votes and were thrown out, according to officials.

The board likely won’t decide whether they want to use the new logo until at least its next regular meeting, which is Tuesday, said Kris Friel, communications director for the county.

Vail residents Jim and Liz Krezowksi liked the old logo but didn’t get a chance to vote because they were busy during the holiday weekend.

“Amazing … on a very busy weekend for all of us, we would have only 48 hours to choose,” Jim Krezowski said.

The commissioners briefly discussed Tuesday extending the voting or opening it up on another weekend, but decided against it.

“No matter what we do or how we do it, people are going to say we did it wrong,” Commissioner Peter Runyon said.

Switching to the new logo will save the county money in the long run, officials said. The graphic is cheaper to reproduce because it has only two colors in it and the county would only replace materials with the old logo on them if it was necessary, according to officials.

Staff Writer Chris Outcalt can be reached at 970-748-2931 or

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