New Formation Boutique in Vail combines fashion and art in a gallery setting | VailDaily.com

New Formation Boutique in Vail combines fashion and art in a gallery setting

Daily staff report
newsroom@vaildaily.com

Formation owners, Austin Chow, right and Mary Ross, left in their new store in Solaris in Vail Village.

Business name: Formation Boutique.

Location: Vail Village 141 E Meadow Drive, No. 203, in the Shops at Solaris Plaza.

Date opened: Friday, Nov. 17.

Owners: Austin Chow and Mary Ross Walker.

Contact info: Email austin@formation boutique.com, or call 970-390-7080.

What goods or services do you provide? Formation Boutique is a luxury lifestyle experience that combines contemporary fashion with fine art in a modern gallery setting.

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Curated from around the world, Formation offers limited collections from sought-after brands, designers and artists with selections specializing in women's ready-to-wear, footwear, jewelry, accessories and rotating fine art of all mediums. Formation also offers private, "white glove" services that include fashion concierge, private shopping, online ordering, art brokerage and local event hosting.

What's new or exciting at your place? We offer a new, unique retail experience that combines fashion and fine art in the same space. We will be bringing in more than 70 designers hand-picked from around the world to offer an exciting and fresh mix of limited collections and hard-to-find products.

What strategy do you use to differentiate your business from your competition? Our strategy is to be different. Period. Our concept of combining fashion and art is innovative; almost none of our products are sold anywhere else in Colorado, and our personalized white-glove services create a bespoke customer experience that can't be beat.

What philosophy do you follow in dealing with your customers? What can your customers expect from you? In a time where retail experiences have become increasingly automated, electronic and depersonalized, we want our customers to know that we value human interaction and our one-on-one relationships with everyone who walks through our doors.

Our customers can expect to deal with us directly, create a long-term relationship with us and receive the personal touch that has become harder and harder to find in retail these days.

Tell us a little about your background, education and experience: I (Austin) was born and raised in Vail and a graduate of Battle Mountain High School. I graduated with honors from Princeton University with a degree in political economy. I have more than 10 years of experience in consumer products, retail and brand management. I also have my own photography company that offers fine art collections and commercial services.

Mary Ross was born and raised in Columbia, South Carolina, and graduated as the valedictorian of McMaster College of Fine Art at the University of South Carolina with degrees in art history and studio art. She has more than 10 years of experience in retail, merchandising and art curation.

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Tell the story of your Vail Valley business with a Bizwatch feature in the Vail Daily. To learn more, call business editor Scott Miller at 970-748-2930 or email smiller@vaildaily.com.