New local networkhits air in November
By late November, a small cable television network that has focused on local resort markets such as Nantucket, Martha’s Vineyard and the Hamptons will turn its cameras toward Vail.Plum TV will be hitting the airwaves or cable lines at the start of the ski season with local programming and live morning shows. Exactly which route it will use to be delivered to eyeballs here has not yet been determined.But one thing that has, is the programming – which will be heavily local.”Anything that’s important to local communities will be on TV,” said Jo Flattery, Plum TV spokeswoman. “People are really interested in local communities.”Plum TV president Chris Glowicki, an NBC business development expert who worked in cable, teamed with Tom Scott, founder of the Nantucket television station, and Kerry Woods, an independent film producer, to kick off the network.”It’s not the wealth of a community,” Golwicki said, “it’s the dynamics of the community. Vail has that. We like to say that because of our programming the man in Westchester County knows the name of his selectman in Nantucket, but doesn’t know the name of the mayor in his home town.”In peak season on the East Coast, the network has a potential reach of 400,000 viewers, Golwicki said. He said his prime advertisers – J. Crew, Merrill Lynch, Sentient Jet and investment bankers Friedman, Billings, Ramsey – like the upscale potential they see in Vail because it matches that in the network’s East Coast markets. “When I talk about community, we cover the big events and will even cover the local high school football games,” Golwicki said. “There’s tremendous interest by second-home owners in what goes on in local government. A lot of the issues – development, open spaces seasonal employment and more – are the same in our markets. We offer a low-key, open dialogue on those issues.”Advertising rates locally will have to be competitive, Golwicki said.He said the competing local stations here – owned by Vail Resorts – will provide both opportunities and challenges.”It’s my sense they are focusing on skiing and the resort business,” he said. “We’ll become a part of that world and I hope they’ll see us a valuable piece of that puzzle.”Staff Writer Cliff Thompson can be reached at 949-0555, ext. 450, or email@example.comVail, Colorado
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Vail’s updated plans regarding the state guidelines and isolation housing requirements is one of several pieces of information guests are waiting on heading into the 2020-21 season.