New technology will help Vail Valley Partnership members |

New technology will help Vail Valley Partnership members

Michael Robinson
Vail, CO, Colorado

This week, the Vail Valley Partnership started using a new database, giving the organization more flexibility, more reach and more knowledge to better serve you and your business.

The entire Partnership staff spent this week learning the tricks of the trade of this new system. How does this impact you? One promise the Partnership made heading into 2007 was to streamline communication.

We live in a world where the average individual is bombarded daily with so much information that it exceeds one’s capacity to retain it all. The result is that pertinent important information often gets lost or filtered out. The Partnership’s new database, which we hope to have fully in place within the next couple of weeks, will allow us to tailor personal profiles for each partner-business. Therefore, regardless of who you are speaking to in our office, other staff members will be able to view the interaction and better serve your business by better understanding how the Vail Valley Partnership has worked with you in the past.

So in the following weeks and months, if you receive a call from the Partnership requesting assistance in updating your profile, please welcome our call. Why? Data is a reflection of reality, and as the leading resource and advocate for business and tourism, it is crucial for the organization to have this tool. The more accurate our database, the more powerful we become, which in turn empowers you.

Gates with no boundaries

The power of numbers and facts cannot be underestimated. Bill Gates, for example, built his personal and professional empire at Microsoft based on data. Time Magazine named Gates one of the 100 people who most influenced the 20th century, as well as one of the 100 most influential people of 2004, 2005 and again in 2006.

It could be argued that Gates is one of the best-known entrepreneurs of the personal computer revolution, but is just as respected for his ability to look into the future and predict the next catalyst that will lead him to his next fortune.

While I’m not suggesting that the Vail Valley Partnership is blazing trails in the model of Bill Gates, the Partnership’s attempt to take another step toward a digital office may seem small now, but the boundaries are endless to what this move may represent next.

Keep the good times rolling

I saved the last portion of this column to wish all our partners a prosperous holiday weekend. President’s Day is one of the highest-traffic weekends in the winter season, so please take a minute (in your one second moment of down-time) to reflect how next year you can take more advantage of this “in-demand” time. How can the retail and lodging community partner to entice visitors to extend their stay beyond the five-day minimum?

This year’s Vail Mardi Gras festival atypically falls just after President’s Day so the Village will be busting with activity, but contemplating how to make President’s Day 2008 a greater splash is worth a moment of reflection. In fact, it might even be beneficial to step outside and ask a neighbor what he/she plans to do differently to attract more guests for a longer stay.

In the meantime, we at the Partnership wish you a successful business weekend. As they say in the Big Easy, “Laissez les bons temps rouler”… let the good times roll! And don’t forget to join the Partnership next Wednesday, Feb. 21, for our monthly mixer hosted by the Vail Recreation District at the Clubhouse Restaurant on the Vail Golf Club.

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