New twist in mountain-biking is a very old one
DURANGO – The world of mountain biking continues to surge ahead into the brave new world of air-loaded, spring-oiled, titanium-forged, ultra-lightweight technology. But in Durango there’s a small but articulate community of those who like to keep it simple. They are, reports the Durango Telegraph (Aug. 15), the single-speeders.
“I love how quiet it is,” said the owner of Durango Cyclery, Russell Zimmerman. “No chatter, no clatter.”
John Bailey, a bike mechanic, also favors the simplicity of a single speed. A regular on the extreme adventure racing circuit, he says that riding single speed helps riders improve and concentrate on their form. “It teaches great technique,” he said. “You learn to work the terrain.”
While some single-speeders are using their antique bicycles, manufacturers are also introducing the no-frills models, as well as conversion kits.
Locals’ card puts deals all under one umbrella
WHISTLER, B.C. – A locals’ card, called a Community Value Card, is debuting in October. Spearheaded by the Whistler Chamber of Commerce, the card is intended to put the various discounts given to locals for food, retail items, and even health services and transportation under one umbrella. The card costs $20.10 – a reference to the fact that Whistler and Vancouver will host the Olympics in 2010.
More than half of businesses that completed surveys last year indicated that they had some sort of incentive or customer-loyalty program for locals, notes the Whistler Question (Aug. 14).
Four golf courses link together for promotion
GRANBY – The four golf courses in the Winter Park to Grand Lake area are taking a cue from cooperative marketing in other areas, including Myrtal Beach Golf Holiday in South Carolina and the Reno-Lake Tahoe’s “Golf Along the High Sierra.” The latter is a coalition of 19 courses and dozens of hotels.
Beginning last year, the four golf courses – Pole Creek, Grand Elk, SolVista, and Grand Lake – began pooling funds in a marketing promotion called “Grand Links.” Also included are 10 hotels and lodges.
“It’s like gas stations,” said Brian Ryall, director of golf at SolVista. “If you put four gas stations at an intersection they’ll do better than if they’re standing alone.” The budget is a shoestring of $10,000, half of that coming from government, reports The Denver Post (Aug. 21).