Norton looks forward to ‘re-starting’ Vail chamber |

Norton looks forward to ‘re-starting’ Vail chamber

Scott N. MillerVail, CO, Colorado
Special to the DailyMichael Norton is the new director of the Vail Chamber & Business Association.

VAIL The first time Michael Norton looked at the Vail Dailys help wanted ads, he found his new job.Norton, recently hired as the new director of the Vail Chamber & Tourism Bureau, brings a long resume in sales and marketing to the job. He once ran Zig Ziglar Inc., a motoviational speaking and training company. Hes now one of the owners of, a sales training Web site.He took this job, he said, so he and his family could move full-time to the Vail Valley from their current digs in the Denver area. The family has had a place in Arrowhead for the past seven years, and Norton has been on various local boards and homeowners associations since then.Speaking by phone from Austin, Texas, Norton said got into the sales business as a district manager for a 7-Up bottling company in his native New Jersey.I quickly fell in love with it, he said. I loved having the ability to meet new people every day. Norton is planning to meet as many business owners as quickly as possible, he said. But hes also looking forward to the mission hes been given by the chambers board of directors to treat this job like a start-up business.Ive been part of several start-ups, Norton said. In a start-up, there are two words you need to remember: Flexibility and creativity.Start-ups need to be nimble, and ready to quickly use feedback to better grow business, Norton said.He also plans to use the chambers new Three Cs philosophy of communication, collaboration and communication in reaching out to existing and potential members. The start of that is going to be improving the chambers Web site, he said.That will allow the chamber to communicate better with tourists, he said, and also provide better communication between the chamber and its businesses. Norton said hes planning either a blog or some sort of e-newsletter on the site, and soon.Steve Rosenthal, vice president of the chambers board of directors and the owner of Colorado Footwear, said hes eager to start working with Norton.Were all really excited to bring him on, Rosenthal said. He was already living here, and he was just an unbelievable candidate.

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