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Not all Glenwood Springs lodges feel downturn

John Gardner
jgardner@postindependent.com
Glenwood Springs, CO Colorado

GLENWOOD SPRINGS, Colorado ” Many hotels and motels in Colorado’s Rocky Mountains are feeling the economic pinch and are fearing the worst for this upcoming holiday season.

That worry is based on the unusually low reservations they’ve received.

A Mountain Travel Monitor report released Tuesday stated that consumer confidence fell 36 percent compared to the same time last year, reaching its lowest level since being established in 1985. The report, authored by Ralf Garrison, focused on data collected by Mountain Travel Research Program (MTRiP), and is based on MTRiP’s advanced reservations data submitted by lodging property subscribers in the western U.S. and Canada.



The report read that winter reservations were down 13 percent overall and 22 percent for October compared to 2007 levels. The report didn’t indicate if these numbers focused on Colorado resort towns only or all of the Western United States.

At least one local hotel, The Hotel Denver in Glenwood Springs, has seen a drop in reservations compared to 2007 leading into the Thanksgiving holiday.



According to day shift reservations associate Kana Brevig, the Hotel Denver is usually pretty full for Thanksgiving and Christmas. But not this year.

“(Reservations) have gone down this year. It should be full by now for Thanksgiving,” Brevig said. “It’s possible we will fill up with walk-ins, but right now we are about 50 percent full.”

But others, like the Hotel Colorado and the Glenwood Hot Springs, seem to be weathering the storm.



“People could stay anywhere, but people just like to stay here because of the history of the place,” said Hotel Colorado reservations supervisor Carol Townsend.

Holiday events like the annual holiday lighting ceremony at the Hotel Colorado give the hotel a unique event that keeps interest high, according to Townsend. She indicated that the Hotel Colorado was already overbooked by seven rooms for the Friday after Thanksgiving, the same day of the lighting ceremony.

According to Glenwood Hot Springs General Manager Kjell Mitchell, the Hot Springs Lodge didn’t follow the declining trends, either. The lodge had a 4 percent increase in occupancy rate for October.

“We had a very favorable October,” Mitchell said.

Mitchell said that he recently attended a Colorado Hotel and Lodging Association conference where he heard comments from several colleagues from ski-area resorts to support the report’s data.

“They said that their advanced holiday bookings were down 15-20 percent,” Mitchell said.

But Mitchell added that the MTRiP report was more relevant to actual ski-area destinations like Aspen and Vail, and not niche destinations like Glenwood Springs.

“I think the situation for the Hot Springs is that we are somewhat resilient to some of that because the attraction here is the swimming pool, regardless if there is snow or not on the mountain,” Mitchell said.

Contact John Gardner: 384-9114

jgardner@postindependent.com


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