Odeum in Broomfield to open with Dead’s Lesh and Weir
Denver Post Pop Music Critic
It’s official. The Odeum Colorado – the mid-sized arena formerly known as the Broomfield Event Center – will open March 5-6 with Further, a band featuring Phil Lesh and Bob Weir of the Grateful Dead.
The Odeum will be a music-first venue featuring many of the same mid-sized acts that have regularly filled the Fillmore Auditorium, Magness Arena and the Wells Fargo Theatre over the years. Promoters will start announcing more acts in the coming weeks.
The Odeum, with its 6,500-person capacity, is managed by Peak Entertainment – a joint venture between Chuck Morris at AEG Live Rocky Mountains and Stan Kroenke at Kroenke Sports Enterprises. The two organizations already partner on the Mile High Music Festival, which will be in its third year in 2010.
Morris and KSE’s Paul Andrews held a news conference this morning at AEG’s headquarters to talk about the Odeum, claiming they will create “the best mid-sized venue in America,” Morris said. AEG Live, the operator of the Bluebird and Ogden theaters, expects to book between 50 and 100 events each year at the Odeum.
Construction and renovations started at the Broomfield venue about two months ago, the group said. The room is only three years old, so “it’s as if we got a new house that just needed finishing,” said Morris. “It’s like (ICON Venue Group CEO) Tim Romani told me, and he built the building: ‘It’s got great bones, but it doesn’t have any soul.’ We’re good with soul.”
For more of this Denver Post story: http://www.denverpost.com/ci_13918816
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