One Eagle marks memorable May
EAGLE, Colorado ” As a longtime valley businessman, Doug Cahill of Vail, dropped in on his first One Eagle meeting a few weeks ago.
At that meeting, Cahill ” the owner of Eagle’s Back Bowl bowling alley” discovered a group of people enthusiastic about their community and committed to working together to weather the current national economic storm. He heard ideas bouncing around the room and witnessed grassroots organization at its most basic level. And, most tellingly, he decided to keep coming back.
“I am just trying to get more people to come down to Eagle,” said Cahill.
That’s a goal he shares with all the other folks in One Eagle and it’s the goal that resulted in the recent Bikes and Bananas campaign. Bikes and Bananas touted Eagle’s “banana belt’ weather as a great early season biking alternative and brought on various local business with “No. 66” specials.
Eagle’s elevation is 6,600 feet and the promotion fed off that number by offering lunch specials for $6.60, or dinner specials for $66 or room rentals for $106.
How was it received?-
“May went fantastic. Bikes and Bananas was a huge success,” said Doug Seabury, president of One Eagle.
As part of the promotion, there was a regional Bikes and Bananas campaign with advertising on the Front Range as well as Eagle and Summit counties. Seabury said businesses reported that visitors stopped by after hearing radio spots or seeing newspaper ads touting Bikes and Bananas.
Along with the marketing efforts, One Eagle sponsored a number of special events during May, the most popular of which was the inaugural Cruiser Bicycle-Pub Crawl.
“We had 300-plus people and the pubs involved are organizing another one as we speak,” said Seabury. “Obviously business was fantastic for them because they are saying ‘When can you do it again?'”
In addition to all the fun stuff, One Eagle can also point to a productive May in terms of nuts and bolts organization. The group filed paperwork to become a nonprofit organization, opened a bank account and sent out membership applications. One Eagle also ran a logo contest and selected its signature artwork.
After its splashy start, what’s ahead for the group? Seabury hopes the grassroots will spread and more and more members will get involved in planning special events.
For now the One Eagle summer highlights include:
– Eagle Ranch Art Walk ” Beginning Friday, Eagle Ranch will host art walk events in its commercial center. One Eagle will assist with promotion.
– Flight Days ” June 26-June 28, Flight Days is the town of Eagle’s annual summer celebration. The event dates back to 1922 and One Eagle is urging members to participate in the parade and other special happenings.
– ShowDownTown ” Eagle’s free summer concert series begins Thursday, July 2 and One Eagle wants to become involved in the events.
Additionally, the group is exploring a mushroom festival in August and will present the Potatopalooza festival in September. Beyond that, Seabury said One Eagle is always open for suggestions. In fact, he believes that’s the beauty of the organization ” it’s still small and nimble enough to act quickly on behalf of members.
For members such as Cahill, that means trying to figure out a way to utilize Chambers Park ” the expansive green riverfront area located right behind his business. For years he’s been trying to figure out a way to attract in people with an event at the park. Maybe One Eagle can help with that idea, Cahill says.
As long as people are willing to get to work on an event, Seabury said One Eagle is happy to get involved.
“As long as something is for businesses and the community and it is safe and fun, why not?” said Seabury. “That’s the beauty of One Eagle. I don’t know where else you can pull this kind of stuff off.”