‘People who love to play’
The name Christy Sports is indelibly linked to the latest in sporting equipment from skis to golf clubs to bikes as well as to comfortable, fashionable sportswear.Customers know that when it’s time to outfit themselves and their families for the new ski season, they can count on finding a Christy Sports outlet at most of Colorado’s ski resorts, as well as numerouslocations along the Front Range, and a knowledgeable, friendly staff to help them.But did you also know that of the approximately 40 Christy Sports locations now flourishing around Colorado (and three in Utah) that the store in Vail Village was one of the sporting good chain’s flagship locations? Built in 1970, it was the first expansion of the chain that began in Lakewood in 1958. No wonder locals, and visitors to the Vail Valley, often turn to Christy Sports first for their athletic and sporting wear needs.For 33 years, Christy Sports has offered the latest equipment for the area’s first sporting love: skiing.At Christy Sports’ three locations (Vail Village, Avon and Beaver Creek) you can find all the top brands, such as Rossignol, Salomon, Dynastar, Atomic or Volant. And the necessary, stylish clothes to wear on the ski slope, hiking or around town, such as Spyder, Descent and Marker, and a wide range of casual clothes, such as Patagonia and Royal Robbins. And these days you can also find the best in biking equipment and great golf sets as well."I still think about when Christy Sports first started and what it was about then about getting out in the outdoors and being out in the environment," says Jonah Stein, the new area manager for Christy Sports and Avon store manager. "We try to bring our enthusiasmfor where we live and the sports we do into the work place. We bring a high level of customer service to our stores."Right now is a great time to make a visit to one of the area’s three Christy Sports stores. Not only are staff members filling shelves and racks with the season’s latest ski equipment as you read this, butChristy Sports is offering half price on ski tuning for the entire month of November for the third year in a row.Additionally, the stores are offering a Bargain Beaters Program, where customers can realize some amazing early season deals right now on new ski equipment from boots and bindings to skis and poles."It’s our way of saying thanks to the locals," Stein says.Each year, families flock to Christy Sports, too, for the complete seasonal ski packages they offer. It’s a great way to outfit children under the age of 13, who grow out of boots and skis so quickly.Although all of the three stores carries a similar selection of fine sporting goods, each has its own niche, such fat powder skis for Vail’s Back Bowls and patio furniture for Avon’s home market. But if you can’t find that pair of skis you’ve been drooling over at one store, it’s sure to be at the next."The nice thing about Christy Sports is that everywhere you are going Summit, Steamboat, Crested Butte if we don’t have it, we can check in the computer and you can have it in 15 minutes, or we can have it overnighted."Also, customers can rent skis in one store and return them in another. If, say, you are spending a couple days in Vail or Beaver Creek and then ending with a stay in Winter Park.Yet, there have been some changes in the Vail Valley family of Christy Sports stores as well. The Beaver Creek store, which Christy Sports just acquired a year-and-a-half ago (formerly Rex Sports), isundergoing a major remodel. The store’s new faade is more in keeping with the overall atmosphere of Beaver Creek now, with an updated interior and new fixtures."We’re all real excited," Stein says.Beyond all the great equipment and clothing, Christy Sports is most known for its fun atmosphere and its friendly, knowledgeable staff."We’re a fun group of people," Stein proclaims. After all, Christy Sports motto is "Christy Sports, people who love to play."