Plum airing Project Runway
VAIL – Bravo and Plum TV, the 24-hour network of local channels, have partnered to rerun episodes of “Project Runway” over President’s Weekend, today through Tuesday, to garner attention for the “Project Runway” finale on Bravo. The episodes will premiere today on Plum’s channels in Vail, Aspen, the Hamptons, Martha’s Vineyard and Nantucket. On Vail’s channel 16, Plum will air the 11 episodes of the Project Runway through Tuesday from 8-9 p.m. and from 1-2 a.m., with the exception of Sunday from 5-6 p.m.In addition, Plum will be running a 90-second trailer of Bravo’s newest show, “Top Chef,” until the show’s launch in March. “Top Chef” is a new reality competition series, hosted by Katie Lee Joel, offering a window into the competitive, pressure-filled environment of world class cookery and the restaurant business at the highest level. “I have been a fan of Bravo ever since I started watching Inside the Actor’s Studio. This is a network that I am proud to be working with,” said Plum CEO Tom Scott. “Project Runway is terrific because it studies the creative process and does so in a way that does not destroy the show’s participants.” The deal signals the first time that Plum will rerun episodes of a show from another network to promote a show’s finale. Plum provides localized programming in resort communities. Each Plum station shares branding that links each station as a network, but still provides programming customized to reflect each community. Nantucket TV was launched in 2002, and is the most viewed channel in the Nantucket area. The expansion into the Hamptons and Martha’s Vineyard in 2004 and Aspen and Vail in 2005 provided further penetration into the resort communities. Plum’s programming includes regionally focused feature pieces, tourist information (weather, traffic reports, restaurant reviews, retail and lodging information), a real estate show, local news and specially targeted entertainment for each community’s interests.