Plum TV will stay on the air in Vail |

Plum TV will stay on the air in Vail

VAIL – Erik Williams had to watch friends pack up their desks and leave Plum TV’s Vail office. That was hard, but a needed step for future success, he said.

Williams is the station manager at the Vail Plum TV office. The company operates stations in eight resort markets around the country, with programming aimed primarily at visitors. Plum TV laid off many of its employees around the nation and changed its leadership team this week.

Company co-founder Tom Scott took over as CEO after former co-chairman and chief executive Jerry Powers resigned last week. The company also suspended publication of the September edition of its Plum magazine in Miami, although the Aspen Times reports that plans are continuing to launch a Plum magazine there, starting with a November issue.

But the changes at the company’s Miami headquarters don’t mean much in Vail, Williams said. What does hit home are the layoffs of two full-time employees, leaving Williams basically with a staff of freelancers, part-timers and interns.

Despite those changes, Williams said viewers will see much of the same programming they have in the past. Williams will continue to do the station’s live programs.

“Losing staff was tough personally,” Williams said. “But it was something that had to happen.”

Williams said Plum will make changes to its business model in the coming months.

“It will be scaled back – we’re looking at different expenses and how to make (Plum) profitable for investors.”

While most of Plum’s 85 employees nationwide were let go this week, Williams, fresh off a pair of conference calls with company officials, called the move “pruning.”

“We’re going to grow back stronger,” he said.

Business Editor Scott N. Miller can be reached at 970-748-2930 or

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