Provincial attitude won’t help Vail
Vail, CO, Colorado
Thank you, Vail Mayor Dick Cleveland and the Town Council, for allowing me to address the council recently.
In followup to one of the points I made, I would like you to share with the council my comment about “fiscal responsibility” as it relates to the use of the marketing/lodging tax.
What I tried to say was that it’s not just about the collection and disbursement of dollars. It should be about the responsible use of those dollars.
If the best use of those dollars is to leverage them for the overall betterment of the town, then so be it, even if they are spent “representing” businesses outside of the town boundaries.
Again, it is in the best interest of the town to promote and offer our guests the absolute best experience that fits their personal dynamic.
It is not in the best interest of the town to predetermine the parameters of a guest experience based on an arbitrary boundary.
In that the lodging community bears the responsibility of generating this tax, it actually behooves them, and the town, to promote a wide range and variety of activities for which their guests can participate — a range and variety that extends beyond the town boundary.
As I did last evening, I would ask the council to revisit the policy of not recommending activities outside of the town boundary, and change the policy.
Owner/GM4 Eagle Ranch