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Rock your Bachs off

Ted AlvarezVail, CO, Colorado
Special to the Daily Wynton Marsalis kicks off Bravo! Vail Valley Music Festival this June. On Tuesday, the festival will host a Bach on the Rocks membership drive party.
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Vail is a casual town: It’s hard to think of a place you can’t enter while wearing, say, jeans and a button-up shirt. But that doesn’t mean we don’t crave class and sophistication from time to time – and Bravo!’s young professionals club, Bach on the Rocks, celebrates it to the grand sway of a symphony orchestra.”It’s kind of an anomaly – we share the same affinity for fine arts, whether it’s classical or any kind of music,” says Bach on the Rocks member Jim Buckner. “It’s a nice change from the Tuesday night town mixer. I think we all like that – we’re all in our 20s to late 30s and early 40s. Some of us do like to dress up every now and then instead of showing up in shorts and flip-flops.”Bach on the Rocks began five years ago as an effort by the Bravo! board of directors to attract younger audiences to the spectacular orchestral offerings on display every summer. Along the way, it also gained cache as a social networking tool for young professionals, and just a hip way to meet people if you’re new in town. Since its inception, the club has grown every year, often adding as many as 100 new members a season. Last year, 350 people joined the ranks of Bach on the Rocks.”Bravo! was interested in working with us to generate a young audience to expand enjoyment of classical music,” says Bach on the Rocks chairperson Megan Frigon. “For us it was more about establishing a young, professional networking community that supported the arts. But I know a few members are people that moved to Vail and it’s how they make friends and get to know people. The Bravo! board members are also excited to see some young blood.” Bach on the Rocks members might share an appreciation for classical music – but don’t call them music snobs. They just apply their enthusiasm to diverse musical choices.

“This is for people who don’t necessarily crave the Kid Rock and Snoop Dogg scene,” Buckner says. “Not that we don’t like those – we’re not music snobs. We appreciate any kind of music, and the symphony is part of that variety. It’s a cool crowd to be involved with.”As part of its annual membership drive, Bach on the Rocks will host a cocktail party at Chapparal in the Cordillera Valley Club on Tuesday night. Raffle prizes include a pair of Liberty skis, a stay at the Ritz Carlton and a 6-month membership to the Vail Mountain Spa athletic club. Membership costs $115 if purchased before June 1, and $149 after.Members of Bach on the Rocks enjoy general admission to all paid Bravo! concerts at the Gerald R. Ford amphitheater, entree into year-round Bach on the Rocks parties and social soirees and other fringe benefits. “Seeing something like the The New York Philharmonic is the most impressive thing of all,” Buckner says. “Even if you don’t know much about classical music, you would know you were in front of the most prestigious orchestra in the world.”And after all, Bach on the Rocks members will likely go on to guide Bravo! and the future of classical music in general.”The origin of this group was to start developing a new audience for classical,” says member Julie Brinker. “We have a lot of grey hairs, and when they’re gone where’s classical music going to be?”

Arts &Entertainment writer Ted Alvarez can be reached at 748-2939 or talvarez@vaildaily.com.



Vail Daily, Vail, Colorado


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