Salon Axis more than just a hairdo | VailDaily.com
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Salon Axis more than just a hairdo

Wren WertinVail, CO Colorado
AE Cut-a-thon SM 4-21-07
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EDWARDS – The folks at Salon Axis upped the ante on Earth Day. They celebrated eco-consciousness for the entire month of April by raising money and awareness for water conservation. The Riverwalk salon was one of 135 Aveda concept salons participating in the fundraising effort benefiting Western Resource Advocates in Arvada for “Earth Month.” Shawn Wilkens, the owner, opened Salon Axis 12 years ago and has been working with Aveda products for 15 years.

“Aveda is really a way of life,” she said. “They believe in organic, all-natural products. If something isn’t sustainable, they’ll stop using it. That fits right in with my philosophy for mountain life.”Aveda has several beauty products including lines for hair, skin and body, in addition to makeup and perfume. The company sources their ingredients carefully, explained Wilkens. The idea of sustainability encompasses protecting cultures, in addition to protecting the planet. For example, some of the plants used to make Aveda’s lipstick are hand-harvested in Brazil by communities who are paid enough to support responsible harvesting.

“Aveda doesn’t destroy a culture, it protects it,” Wilkens said. “Plus, it all smells really good,” she added, laughing. “I’m a firm believer in aromatherapy.”Every year, Aveda chooses an environmental cause to support through education and fundraising. In years past they’ve chosen such hot topics as global warming and endangered species. Since 1999, Aveda’s Earth Month campaign has raised more than $6 million, including $1.5 million in 2006 alone. Monetary goals are given to salon owners, who are encouraged to generate awareness in addition to cold, hard cash. This year, the collective global goal was $1.8 million. Wilkens and the rest of the crew at Salon Axis raised $1,436 for Western Resource Advocates, exceeding their goal by more than $200. In addition to a raffle and a cut-a-thon, where all proceeds and tips went directly to the cause, people could sponsor water drops for $1 apiece. Each drop was named for the donor and displayed on the wall; there were hundreds.

Western Resource Advocate’s Web site explains what the organization does:”WRA’s water programs focus on meeting human water needs while also protecting the West’s rivers, streams, and aquifers. Finding this balance is especially challenging and important in the arid southwest where population is rapidly increasing. WRA works in some of the fastest-growing cities to help planners develop and implement conservation programs that range from sustainable landscaping guidelines to rebates on water-saving appliances.”For more information on Aveda products and philosophies, contact Salon Axis at 926-9529. To read more about water conservation, visit westernresourceadvocates.org.


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