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Selling a Mansion with Fashion

Sarah Mausolf
Vail, CO, Colorado

Charged with selling the most expensive home in Vail, realtors are trotting out models and Italian fashion to market it.

In a unique twist on the open house, an invitation-only fashion gala planned for Thursday will showcase the $21 million mansion.

Models draped in knit dresses and animal prints will descend a staircase into the living room, where they will mingle with a crowd of fashion enthusiasts ” and potential buyers.



“This will be a really fun women’s event,” said Joni White Taylor, owner of Sonnenalp Real Estate in Vail, the firm selling the home. “It will give great exposure to this wonderful house.”

An audience of 50 to 100 of Taylor’s gal pals and clients will receive an inside glimpse of the circa-1982 estate. Located at 100 Vail Road, the five-bedroom, 11-bathroom mansion sprawls across nearly 12,000 square feet on just over a half acre. It features an elevator, indoor pool and views of Gore Range’s rugged peaks.

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The home’s owner, Bill Dore, rose from poverty to launch Global Industries, a worldwide provider of offshore construction, engineering and support for the oil and gas industries.

Although shoppers have shown a healthy interest in this ritzy listing, it has languished on the market for six months.

The runway show seeks to change that.



Along with the house, ladies will have the chance to ogle the latest offerings from Italian designers Missoni, Blumarine and Just Cavalli, along with pieces from America’s Robert Rodriguez and France’s Jean Paul Gaultier. The clothing hails from sister boutiques Luca Bruno, which is temporarily closed for renovations and Due, located at 40 E. Meadow Drive in the heart of Vail Village.

Boutique owner Jenn Bruno said she hopes ladies enjoy the show’s intimate atmosphere.

“I hope they realize there is great fashion in Vail and that we can jump out of our shells and have a little fun with the clothing that we wear, even in a mountain setting,” she said. “But most importantly, I hope it’s an enjoyable evening in a beautiful setting.”

To complement the high fashion, the event has a lofty goal.

Organizers will collect coats to donate to the Vail Valley Salvation Army, a nonprofit in Edwards. Director Tsu Wolin-Brown said she hopes the event yields warm winter coats. The Salvation Army is in particular need of children’s coats, she said.

“We have a lot of kids and adults here who can’t afford coats,” Wolin-Brown said. “We get calls from the schools, sometimes saying ‘this kid is coming to school with no coat and it’s October and it’s getting cold.'”


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