Sendy Sauce partners with Friends of CAIC to level up avalanche awareness
Friends of the Colorado Avalanche Information Center, an avalanche forecasting and education nonprofit, has partnered with Sendy Sauce, an Eagle-based hot sauce business, to create a new Spicy Moderate labeled hot sauce to raise awareness about Colorado’s notoriously tricky snowpack.
The goal of the new sauce is to ignite conversations about avalanche awareness and preparedness while adding a flavorful kick to backcountry users’ palettes. A QR code on the bottle takes you to education resources and a portion of the proceeds from each bottle of Spicy Moderate sold will directly support Friends of CAIC’s mission of supporting avalanche forecasting and education throughout Colorado.
“We saw an overlap in the language used in hot sauce descriptions and avalanche forecasting danger levels. Sendy Sauce immediately understood the value in using an unexpected product collaboration to expand the reach of our messaging,” said Aaron Carlson, Friends of CAIC’s executive director.
Plus, “layering some Friends of CAIC Spicy Moderate sauce on your morning eggs really turns them into a ‘continental’ breakfast,” said Sendy Sauce’s Clay Vansteel, referring to Colorado’s blend of cold temperatures, clear skies and low-density snowfall — a recipe for an unpredictable snowpack.
Spicy Moderate is available online and in limited Colorado restaurants. Bottles feature a QR code and URL pointing to Support.FriendsofCAIC.org/Sauce, which contains safety information and information on how to purchase the sauce.