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‘Shop locally’ from Aspen to Rifle, radio campaign to urge

Aspen Times fileShoppers in Aspen and elsewhere in the greater Roaring Fork Valley will be urged by a radio ad campaign to spend their dollars locally.
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ASPEN, Colorado ” The town of Car-bondale will pony up to help busi-nesses from Aspen to Rifle through the economic recession with a year-long “shop locally” radio adver-tising campaign.

The town’s board of trustees on Tuesday OK’d a request from the Carbondale Chamber of Com-merce for $1,620 to pay for 30 spots per month for a year on three dif-ferent area radio stations ” KSPN, KNFO and Jack FM.

“All of the chambers are partici-pating as well, including Rifle, Glenwood Springs, Carbondale, Basalt and Aspen,” said Carbon-dale Chamber Executive Director Randi Lowenthal. ” That, in and of itself, is amazing.”



The idea grew out of the Car-bondale Chamber’s “community conversation on the economy,” a two-day event in early December that focused on how local busi-nesses can weather the current economic downturn.

“Businesses in all these different towns depend on each other,” Lowenthal said. “We need to work together to get people off the Inter-net (online shopping) and into the local stores.”



Chris Harrison from KSPN attended the chamber’s econo-my discussions, and put togeth-er a radio advertising proposal. The radio spots will not be exclusive to any one of the com-munities or businesses, but would promote a blanket “shop -local” message.

“It was generally agreed that during this difficult period of time it is very important to help support the local businesses we currently have to prevent them from going under and potentially furthering our problems as a community,” Harrison wrote in a proposal that was presented to the various chambers.

Lowenthal said that Carbondale Trustee John Foulkrod, who serves as the town’s liaison to the Cham-ber’s board of directors, suggested that the town, instead of the cham-bers, put up the money for the ad campaign as part of its economic development efforts.



The town agreed to fund the project out of its “community part-nership” line item in this year’s budget.

“The other thing we were all excited about is this is not just a one-shot deal,” Lowenthal said. “It will be spaced over the course of the year, so it’s a long-term pro-posal and not just something we’ll try for a couple of weeks.”

Harrison wrote in his proposal that the recorded 30-second spots will be changed periodically. An additional 15 free public service announcements will also be part of the package.

jstroud@postindependent.com


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