Skateboard and snowboard shop to open in Edwards
Emage will specialize in skateboard- and snowboard-specific goods. Some major products lines we will carry are Oakley, Capita, Volcom, Sessions, DC, Etnies, 32, Academy, Zero, Plan B and Fallen, just to name a few.
Confidence. We have a shop in Denver which has been up and running strong for four years now. Along with that comes buying power which I and the shop inherit. Plus we have a point-of-sale system invented by one of the owners of the Denver store, Branden Peak, that will be in place at the Edwards shop.
Put those two together and I am confident we will be the premier shop in the Vail Valley. Not to mention the 29,000-square-foot skatepark opening half-a-mile away.
Be nice. It is hard for most to talk to and be nice to strangers but that is something I am good at. At Emage, there will not be the “cool guy” attitude that follows many shops and there employees.
I have been skateboarding for 17 years and snowboarding for 10. In skateboarding, I have coached Tony Hawk’s son. Riley, and future pro Ryan Sheckler in Encinitas, Calif. I also ran my own after-school skateboard program in Bend, Ore.
In snowboarding, I am one of the founders of Capita Snowboards. I also coached at Mt. Bachelor last season for the Mt. Bachelor Snowboard Education foundation. Everywhere I go, my life revolves around the two sports.
I was here for the Session in January and was hanging out with one of the owners of the Emage in Denver. He was talking about how they wanted to expand the brand and possibly open another store, he didn’t know where though. I heard about this skatepark in Edwards and was contemplating a move back to the valley. The numbers worked and the move was made.
Many challenging and funny things have happened since June 1. Being alone in the shop laying tile and leaning into a live wire hanging from the ceiling and getting shocked so bad that it knocked by back about 5 feet, that was not fun but it was funny.