Ski.com buys Lynx Vacations from East West
ASPEN – Ski.com, an independent travel company selling vacations in the western United States and Canada, will expand its offerings to include international as well as group sales with the acquisition of Lynx Vacations from East West Resorts in a transaction that was scheduled to be completed Tuesday. The acquisition includes ski tour operators Sportours of California, Adventures on Skis in Westfield, Mass., Go West Tours of Edwards, and Any Mountain Tours, based in Virginia. “Lynx acquired the best of the niche, ski-tour operators in the business and combined them beautifully – that’s just what made it so attractive to us,” said Harry Peisach, chief executive of Aspen-based Ski.com. “We saw this as a unique opportunity to expand our business, particularly into Europe and the group market.”Ski.com’s product line will expand into more resorts in the western United States, Canada, Europe, South America and New Zealand. The reservation staff will increase to 85 agents and the group market will become a larger focus, Peisach said. “When Ski.com inquired about acquiring Lynx, we weren’t sure we were interested,” said John Evans, chief operating officer of East West Resorts. “We love the business … it’s really interesting and it offers unique synergies with our lodging operations. “However, after meeting with Ski.com, we were convinced that we can still accomplish the synergies through our relationship with Ski.com and continue to focus on our core condominium and rental management business,” Evans said. East West purchased Lynx from Jody Strauch and Steen Lundberg in 1997, but Lynx continued to operate under the leadership of Strauch. Strauch will stay on to help run the larger company. Peisach said he doesn’t expect dramatic changes at Lynx, which will have offices in Denver, California and Massachusetts.