Ski expo a great chance for exposure |

Ski expo a great chance for exposure

Lourdes FerzaccaVail, CO, Colorado

As many of you are already aware, the Colorado Ski & Snowboard Expo is approaching. The expo opens for three days starting Nov. 9. And although it is in Denver, we urge Vail businesses to seize this opportunity for advertising during this huge event. Vail is being represented by three different organizations this year at the expo: Vail Resorts, the Colorado Ski Museum and the Vail Chamber & Business Association. The Vail chamber is collecting any and all promotional items you would like us to take to the expo. This is a free opportunity to get your name out to the thousands of people who attend this event. In previous years lodges, restaurants, nightclubs and other businesses have provided the chamber with small giveaways from their businesses such as lip balm, pamphlets or discount coupons, just about anything that expo goers could take home with them. You have two weeks to provide the Chamber with promotional material, but we will not accept any promotional goods from any business past the deadline of Nov. 5.The Colorado Ski & Snowboard Expo is the largest ski and snowboard show in Colorado and the biggest temporary ski shop with more than 20,000 square feet of inventory. This will be the 16th year of the expo with more events and visitors than ever. Located at the Colorado Convention Center, this event will cost $10 for general admission and $7 with a discount coupon. Coupons are available at all five Colorado Ski & Golf stores or on-line at Twenty-five Colorado ski resorts will be at this event, meaning there will be some competition, so the more businesses we have participating, the more attractive and exciting Vail will look. The Vail Chamber has already rented out a booth next to the Colorado Ski Museum for all three days of the expo. We also plan to have the booth staffed and ready to answer questions from potential tourists about where to stay and where to go. This is an opportunity to lure tourists into your business before they even step foot in Vail. The Colorado Ski & Snowboard expo is the perfect opportunity to showcase your business next to ski resorts from France to Canada to South America. Every year the expo gets a little bigger, so why not advertise your business at the biggest event this year? This is a simple and free way to bring those thinking about visiting Vail into your store. To learn more, call the Vail Chamber & Business Association at 477-0075 or drop your promo goods off at our office, located at the top of the transportation center in Vail Village.

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