Ski free is back at Crested Butte
High Country Business Review
This coming winter, Crested Butte aims to draw Front Rangers to its mountain, rather than Summit or Vail. The resort will once again offer free skiing ” with no strings attached ” from Nov. 25 through Dec. 15.
“The Denver market thinks we’re in southern Texas ” it gets us back on the map again, but in a different light,” said Crested Butte spokesperson April Prout.
The resort offered free early season skiing from 1991 through 2000, then ended the program because “it ran it’s course” and wasn’t drawing as many visitors to Crested Butte, as it did when it first started.
At the time, Crested Butte designed the program to “just get people” there. But now, the focus is different: It emphasizes showing off the changes on the mountain, including great snowmaking and grooming, new lifts, base area upgrades and a new conference center, Prout said.
“We caught up with the rest of the world,” she said. “We were struggling, before (Tim and Diane) Mueller bought us.”
“We want guests to come ‘test drive’ Crested Butte,” said Randy Barrett, vice president and general manager. “We have done so many improvements since the Mueller’s took the helm; we want to show them off. Everyone will be able to see and sample Colorado’s Best Corduroy(tm) and our commitment to great early season skiing and riding, all for free.”
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